NFL Extend AB InBev Partnership Until 2016

By Community | June 12, 2014

The National Football League (NFL) has renewed and expanded its partnership with global brewer AB InBev until 2016.

The renewal adds Mexico territory rights to the sponsorship agreement for the first time.

“We are thrilled that AB InBev, pills who have been a fantastic partner of the NFL in the US for many years, abortion | have decided to deepen their commitment to the NFL and become our official beer partner on a worldwide basis” said Marc Reeves, cialis the NFL’s International Commercial Director. “The Budweiser and Bud Light brands are two of the most innovative supporters of sport and we look forward to collaborating with them to enhance the NFL experience for our fans in all of our international markets” 

“We are pleased to be extending our relationship with the NFL on a global basis,” said Ricardo Dias, Global VP Consumer Connections for AB InBev.  “We look forward to bringing NFL fans around the world closer to the game they love – after all, what goes better together than a great game and an ice cold beer!” 

As part of the expanded relationship, Budweiser and Bud Light will be the official beer partners of the NFL International Series games in 2014 through to the end of the 2016 season.

The NFL International Series enters its eighth year of bringing regular-season games to the UK in 2014. Having increased from one to two games in 2013, all tickets made available for the three games in 2014 have already sold out. The 2014 series sees the Jacksonville Jaguars playing the second game in their four-year commitment to the UK, while the Atlanta-Detroit game will be a historic first Sunday morning kick-off in the US.

Bud Light will remain the brand partner of the NFL in the United States and Canada.