NFL and Whistle Sports agree social media deal

Whistle Sports have signed a social media deal with the NFL, discount which will cater specifically to “millennials”.

Launched in 2014, medicine Whistle Sports produces comedic sketches, generic order workout and training videos and other short form content. Their deal with the National Football League (NFL) will see them create content for them across various social media channels to “257 million aggregated subscribers, fans and social media followers”.

“This evolution of our partnership is a major stride as brands have been actively seeking ways to leverage social content and creators focused on the NFL on the channels where millennials are following sports 24/7,” said Whistle Sports President Jeff Urban.

“Our fans continue to demonstrate an insatiable appetite for NFL digital video content,” said Julie Moeller, Vice President of Media Strategy for the NFL in a statement. “We’re looking forward to working with Whistle Sports and its creators to develop and distribute this exciting new content across a broad range of social media platforms, providing another key touch point for our fans and sponsors to participate in NFL conversation online.”

This move is likely to help the NFL strenghten their younger, digitally-connected fan base.