New York Yankees Extend Partner Deal
By Shantanu Srivastav | August 6, 2018
Major League Baseball (MLB) team, the New York Yankees, are to be sponsored by Realtor.com for a fourth successive year.
The deal, which covers the 2018 regular season, will see the real estate platform afforded a range of advertisement display opportunities at the Yankee Stadium. The company’s branding will feature on the arena’s television network, LED boards, open caption signs during the third inning of select games, and the foul pole LED signs during the bottom of the fifth inning during each game.
Commenting on the agreement, Michael J. Tusiani, New York Yankees’ Senior Vice President – Partnerships, said: “We are excited to be continuing our partnership with Realtor.com, and will work together to enhance its brand awareness in the Tri-state area and beyond.”
Nate Johnson, Chief Marketing Officer at Realtor.com, added: “Realtor.com is committed to serving New York City’s home buyers and renters, who are deeply passionate about their unique city and neighbourhoods. Our New York Yankees sponsorship gives us the opportunity to reach New Yorkers on their home field, and we are proud to continue partnering with a team that defines excellence.”