Chief Executive of the NEC Group, Paul Thandi, will be attending The Sports CRM Summit 2014 as a guest speaker on Tuesday 16th September at The International Convention Centre in Birmingham.

Presentation: The NEC Group – venues competing in today’s digital world

Paul presides over what is one of Europe’s largest and most high profile venue management companies, The NEC Group, which connects over 3.5million people through shared experiences of business, live entertainment, sport and leisure at in excess of 700 events. They are always looking for new and innovative ways to enhance the customer experience and in his presentation Paul will share information about how the NEC Group business has changed from what was a venue business to something that has relevance in today’s digital world.

Paul represents the NEC Group on the board of Marketing Birmingham; is Chair of Birmingham & Solihull Employment & Skills Board, Chair of the Birmingham Sports commission, and provides business mentorship to 3 business’ in the digital and media markets.

Commenting on his presentation, Paul says, “I am truly looking forward to speaking at the Sports CRM Summit this year.  It is a great opportunity for me to share information about how we have changed the business from what was a venue business to something that has relevance in today’s digital world.”

More about The Sports CRM Summit 2014

The Sports CRM Summit is an established annual event for sports industry professionals to explore the latest CRM strategies and tactics to achieve their objectives, such as; maximising fan engagement, increasing participation levels, improving commercial processes and revenues and enhancing the customer experience. Data management and digital optimisation strategies will also feature throughout the Summit as sports organisations continue to seek to drive value and engagement from their databases.

This year the Summit will also focus on the customer journey and the ‘live experience’ in the digital age, exploring the tactics that sports brands can employ to engage with their audience before, during and after the event.

Other confirmed speakers and contributors include:

Niels de Vos, Chief Executive, British Athletics

Zarah Al-Kudcy, Marketing Manager, Rugby World Cup 2015

Nicky Roche, Chief Executive, Tour De France 2014

Ed Coan, Marketing Consultant, The Football Association 

Stuart Cain, Managing Director, The Ticket Factory

Hannah Bodley, Marketing Manager, Silverstone

Richard Stock, Head of Insight & Product Development, British Rowing

Faye Nixon, Marketing Manager, Derby County Football Club

Claudio Borges, Head of Fan Relationship Management, Manchester City Football Club

The format of the day will feature keynote speakers, panel discussions and tailored workshops, giving delegates the chance to get involved through lively and interactive sessions. The day will be hosted by BBC Radio 5 Live presenter, Jonathan Overend.

In partnership with: Eight Feet Tall

Media Partner: iSportconnect

For more information call 01926 458 180 or email Jennie Spillane, Marketing Manager: jennie@goodform.info

The delegate rate is £299 plus VAT and online booking is available here.