NBC Sports Partner with Red Bull Media to Create Red Bull Signature Series

December 20, 2011

The NBC Sports Group, and its action sports arm Alli, have announced a partnership with Red Bull Media House to develop a new entity, the Red Bull Signature Series.

The strategic endeavor will bring 35 hours of one-of-a-kind action sports programming to NBC and the NBC Sports Network starting in January 2012.

The Red Bull Signature Series will include the most progressive and innovative snowboarding, mountain biking, freestyle motocross, ice cross downhill, skiing and BMX events, showcased on custom courses from the inspiration of the athletes themselves. The series features some of Red Bull’s top events including X-Fighters, Supernatural, Crashed Ice, Dream Line, Rampage and Cold Rush and other third party action sports competitions. The Red Bull Signature Serieskicks off on NBC with Crashed Ice on Saturday, January 21.

Werner Brell, Managing Director, Red Bull Media House North America, said: “We look forward to partnering with the NBC Sports Group to expand their footprint in sports and deliver unique competition programming that you don’t see every day.”

In conjunction with Alli Sports, a division of the NBC Sports Group, the Red Bull Signature Series will offer brands fully integrated sponsorship packages, including on-the-ground, on-air enhancements, commercial units and authentic combinations across its network and digital platforms. The new series will provide an event and media platform with more than 20 global events spread throughout the year, monthly programming on NBC and NBC Sports Network, and multiple digital and social extensions.

Alli Sports President Wade Martin, added: “This partnership is an amazing opportunity to create a new global property with a terrific brand in Red Bull, who already produces premium events and world class content. The Red Bull Signature Series has amazing growth potential and provides a tremendous opportunity for other brands to be part of some of the world’s most unique sporting events with the NBC Sports Group and Red Bull Media House.”

Red Bull has created captivating athlete and sports content for nearly 25 years, and the relationship with the NBC Sports Group and Alli provides the ability to further reach mainstream audiences around the world.

Rob Simmelkjaer, Senior Vice President, NBC Sports Ventures, said: “Red Bull Media House is a creator of spectacular and unique content in the action sports genre. We could not be more excited to be bringing this creativity to the NBC Sports Group family of networks.”

The Red Bull Signature Series will feature 20 hours of programming on NBC and 15 hours on NBC Sports Network each year over the course of the partnership.