NBA’s Milwaukee Bucks seal Harley-Davidson shirt sponsorship deal
August 11, 2017
The Milwaukee Bucks and Harley-Davidson have signed a multi-year global agreement to feature Harley-Davidson’s iconic black, orange and white bar and shield logo on Bucks game shirts from the start of the 2017-18 season.
Shirt sponsorships were approved as part of a three-year pilot program by the NBA Board of Governors in April 2016.
The two globally renowned Milwaukee-based organizations made the announcement at the Harley-Davidson Museum in downtown Milwaukee.
“It’s a perfect fit for Harley-Davidson and the Bucks, two international brands with deep Milwaukee roots, to join together through this partnership,” said Matt Pazaras, Milwaukee Bucks senior vice president, business development and strategy.
— Milwaukee Bucks (@Bucks) August 10, 2017
“Harley evokes as much passion among its riders as the Bucks do for our fans. And with that passion, along with its iconic logo and what it represents, Harley is the coolest brand for our players to sport during games.”
Sean Cummings, Harley-Davidson senior vice president, global demand, added: “At Harley, our goal is to grow the sport of motorcycling across the country and around the world while building the next generation of riders.
“Our sponsorship with the Milwaukee Bucks not only unites two of the world’s favourite sports, it activates our brand in relevant ways to new, young adult audiences across the U.S. and around the world in over 200 countries and territories.
“We’ve been part of the fabric of this community since 1903 so it’s only natural that our brand is woven into the fabric of the Bucks jerseys.”