NBA’s Bucks Sign Multi-Year Yes Vodka Partnership
May 25, 2011
The National Basketball Association (NBA) side Milwaukee Bucks have reached a multi-year agreement with Pure Spirits Worldwide-owned drinks brand Yes Vodka.
The company will receive arena signage at the Bradley Center, asthma | home of the Bucks, medical spots during live game broadcasts on the Bucks Radio Network and placement within the team’s social media activities. Spectators will also be able to purchase the product at the title sponsored Yes Vodka Lounge, diagnosis operated by Levy Restaurants and located outside section 210 of the Bradley Center.
John Steinmiller, vice president of business operations for the Milwaukee Bucks, said: “We are enthusiastic about Pure Spirits Worldwide joining our valued team of Bucks sponsors. Pure Spirits is focused on an intensive, creative launch of their Yes Vodka brand and we are committed to helping them establish the brand in Wisconsin and wherever adult Bucks fans and sports, music and special event followers are. The Bradley Center is Wisconsin’s top entertainment venue and we expect a strong collaboration that will meet the goals of Pure Spirits chief executive Larry Wojciak and his team as they introduce this high-quality, unique product.”
Larry Wojciak, chief executive of Pure Spirits Worldwide, added: “We are thrilled to be partnering with the Milwaukee Bucks, the Bradley Center and Levy Restaurants. Having the Bradley Center and the Milwaukee Bucks in our corner to help launch Yes Vodka in the Wisconsin market is very exciting.”