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NBA announces live streaming deal with Twitch for 2017/18 G League season

By Community | December 14, 2017

The NBA has announced a deal to live stream G League games on social video service Twitch.

The agreement represents the first time a major sports league has tapped into several technological innovations unique to Twitch. During the 2017-18 regular season, basketball fans can expect up to six NBA G League games to be streamed live on Twitch each week, while the games will also be made available on demand.

The partnership expands NBA G League game distribution and aims to ambitiously innovate the digital presentation of basketball. In addition to the main broadcast, co-streaming with select Twitch personalities and basketball fans will also be featured.

Twitch is also set to introduce a channel overlay that will provide easy access to a wide range of stats and the ability to accrue loyalty points.

NBA G League President, Malcolm Turner, said: “Our deal with Twitch will be groundbreaking.

“By leveraging fan commentary, new technology and a passionate community, Twitch elevates video in a unique, engaging way that resonates with young viewers. We look forward to collaborating with their team to create something truly special for basketball fans.”

Michael Aragon, Senior Vice President of Content, Twitch, added: “From day one, the NBA team got what Twitch is all about. We aren’t a traditional sports experience on TV; we are much more.

“From our broadcasters to our engaged community to our interactive product that brings everyone together, collaborating with their team is going to bring a unique experience to basketball fans worldwide. We are thrilled to be working with the NBA G League and look forward to seeing the impact of social video on mainstream sports.”

Basketball NBA Twitch