NBA to stream Olympic warm-up games on Facebook
By iSportconnect | July 22, 2016
The NBA has announced it will stream Team USA’s warm up matches for the Olympics on Facebook.
The NBA said it will stream a total of nine matches, five from the men’s team and four from the women’s. It’s first time that the NBA will stream live to Facebook.
Team USA are the favourite to win gold in Rio, and are defending Olympic champions. Their team has some of the NBA’s most recognisable stars.
Brands have slowly started using Facebook live as a tool to connect to fans – Roma recently became the first European football team to stream a match on Facebook – also a friendly.