NBA Player Paul Pierce Agrees Sponsorship with Drinks Brand

November 8, 2011

Attitude Drinks announced a marketing endorsement partnership agreement with Boston Celtics All-Star Paul Pierce and his charitable foundation, The Truth Fund.

Through his Truth Fund, Pierce will promote Attitude Drink’s Phase III Recovery Drink, according to the terms of the one-year agreement. Attitude’s Phase III Recovery is a revolutionary new reduced-sugar protein drink that tastes like chocolate milk and is designed to aid in lean muscle recovery and re-hydration.

Pierce will attend Attitude events, appear in commercials, and work together with the energy drink company and its retailers and distributors to raise awareness and funds for his Truth Fund’s Truth on Health campaign. The Truth on Health includes an awareness campaign and sustainable programming that teaches young people how to incorporate physical fitness and healthy eating into their everyday lives.

Its signature component, FitClub34, is a rewards-based “fit” club that provides children with the information, resources, and tools necessary to become more active and physically fit. Members must commit to eat healthy and dedicate 60 minutes per day to physical activity. Participants receive the Paul Pierce Activity Watch, powered by Switch2Health, to track their activity and accrue points for a chance to win great prizes.

Pierce said the partnership is a natural fit for him and will compliment his work with the Truth Fund. “I’m excited to work with Attitude to promote healthy living and exercise,” Pierce said. “Phase III is an excellent product to associate with the Truth Fund and I’m happy the company will support my efforts to inspire kids to embrace fitness and healthy eating.”

Attitude Drinks CEO Roy Warren, added: “It’s an honor to partner with such an accomplished and cause-oriented athlete. Paul is a proven role model and we’re delighted to support his Truth on Health Campaign and other Truth Fund initiatives.”