NBA Names Reliance, Myntra, Tissot, SAP As Partners Ahead Of India Games
By Shantanu Srivastav | October 3, 2019
The NBA India Games 2019 featuring two preseason NBA games between the Sacramento Kings and the Indiana Pacers will be supported by 11 partners, headlined by Reliance Foundation, a strategic partner of the NBA since 2013.
The Kings and the Pacers will play Friday, Oct. 4 and Saturday, Oct. 5 at the Dome, NSCI, SVP Stadium in Mumbai, marking the first games that teams from a North American sports league will play in India. The games will air live in India on SONY TEN 1 and SONY TEN 3 and will reach fans in more than 200 countries and territories on television, digital and social media.
The NBA also announced the league’s first-ever NBA India Innovation Summit on Friday, Oct. 4. The event will bring together leaders from business, technology, sports and entertainment to discuss innovations impacting the day-to-day lives of people in India.
“This roster of world-class partners for the first NBA India Games illustrates the growth of basketball and the NBA brand in India,” said NBA India Managing Director Rajesh Sethi. “We thank our partners for joining us on this historic event, and we look forward to working with them to activate in unique ways to create unforgettable NBA experiences for our fans across the country.”
As a strategic partner, Reliance Foundation through its Education and Sports for All (ESA) initiative and the NBA will invite a stadium full of boys and girls from participating Reliance Foundation Jr. NBA schools in Mumbai to attend “The NBA India Games for Reliance Foundation ESA” on Oct. 4. Reliance Foundation also supported a Jr. NBA Her Time to Play clinic on Oct. 30 for local girls at the Central Railway Sports Association with help from former WNBA player Ebony Hoffman.
ACG will support an NBA India Coaches clinic led by coaches from the Kings and Pacers for more than 100 coaches from across India. ACG will also support the first NBA India Innovation Summit. Additionally, ACG will engage fans at the Oct. 5 game through in-arena activations.
As a partner of the games, Dream11 will use the NBA India Games to drive consumers to the official NBA India Fantasy Game on Dream11. Dream11 will support the NBA India Innovation Summit 2019.
As a partner of The NBA India Games 2019, Gatorade will keep the players and coaches hydrated throughout the games. Gatorade will serve as the presenting partner for the pregame warmups before both games.
Harman International with brands like JBL & Harman Kardon, the global leaders in audio innovation, will conduct multiple promotional events around the games in leading electronic stores to engage with consumers and provide select fans with the opportunity to meet an NBA Legend. Harman with its brand JBL, will be a part of the first-ever NBA India Innovation Summit.
The music streaming platform will host three curated NBA India Games playlists in three different languages (English, Hindi and Tamil) on its platform, which will be promoted extensively to millions of Jio Saavn listeners across India.
Myntra will offer fans a chance to buy authentic NBA and limited-edition NBA India Games merchandise on its platform.
Nike will offer fans a chance to buy Pacers and Kings jerseys. Nike will also conduct fan engagement activities during the quarter breaks where select winners will receive Nike merchandise.
The league’s official business analytics partner will be integrated into the NBA India Innovation Summit 2019.
The NBA’s official watch and timekeeper will host meet-and-greets with NBA Legends for select guests around the NBA India Games.
Together with the NBA, Visit California will create unique content to promote The NBA India Games 2019 and highlight the state of California as a sporting destination.