NBA Improves Timekeeping by Signing Major Multi-Year Partnership With Tissot

The National Basketball Association (NBA) has agreed a new multi-year global partnership with Tissot.

The deal makes the Swiss watch brand the first Official Timekeeper of the NBA, the Women’s National Basketball Association (WNBA), and NBA Development League (NBA D-League).

This also represents Tissot’s first Official Timekeeping partnershp with a North American sports league and the biggest partnership in the company’s history.

As part of the deal, Tissot will work with the NBA to provide an integrated timing system.

The new precision timekeeping system will be implemented across all 29 NBA arenas beginning with the 2016-17 NBA season.

“Tissot is very proud to join the NBA and to be able to create a bond with the players and the fans,” said François Thiébaud, President of TISSOT.

“The emotions and the spirit behind the sport will further translate into our products.”

NBA Commissioner Adam Silver said: “In basketball every second – or even tenth of a second – can be critical, and this new partnership with TISSOT will bring state-of-the-art timing technology to every NBA arena.”

Additionally, the watch company will also receive global league licensing rights for timepieces, watches, clocks, and watch accessories for all NBA teams.

The partnership will tip off this week during NBA Global Games 2015-16.

Tissot will also become the Official Timekeeper and Official Watch of several marquee league events, including NBA All-Star.

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