NBA Extends Deal with BBTV to Expand Fan Uploaded Content

The National Basketball Association (NBA) has renewed its partnership with technology company BroadbandTV (BBTV).

BBTV and the NBA first teamed up in April 2009 for the management of its fan-uploaded content.

As part of the relationship, BBTV and the NBA will continue to work together to enhance the NBA Channel on YouTube. The NBA Channel on YouTube has received more than 2.2 billion page views, and more than 5.6 million subscribers, making it the most popular professional sports channel on YouTube.

“Our commitment to deliver the most advanced solutions possible has allowed us to build upon our relationship with one of the world’s largest and most prestigious content owners,” said Shahrzad Rafati, Founder & CEO, BroadbandTV. “We’re thrilled to extend the relationship and help the NBA to become even more successful on YouTube.”

BroadbandTV has developed some of the most advanced and innovative technologies in the online video space: VISO NOVI, for detecting and managing fan-uploaded content and VISO Catalyst for enhancing viewership and engagement for premium videos. Both platforms empower content owners and creators to become more successful online. BroadbandTV also operates the third largest multi-channel network in the world.