NBA Commissioner Silver Claims Innovation Is Necessary To Combat Ratings Dip

NBA Commissioner Adam Silver has said that the league must innovate in order to overcome the current drastic dip in television ratings suffered by it’s broadcasts.

“You’re really pushing a rock up a hill if you’ve lost 20 per cent of your [cable] audience over the last four years, especially when that young audience that we attract is disproportionately represented by that 20 per cent,” Silver said at a Sports Business Journal Conference, adding, they ahve “no choice but to innovate right now.”

NBA ratings have dipped drastically throughout this season, in a slightly surprising turn considering the league has never been more wide open, with any of the top 10 teams all having a realistic chance to win the title.