NBA Announce Partnership with the Royal Bafokeng Nation

The sport will now be promoted through Royal Bafokeng’s ‘Sports in Schools’ program as part of the strategic partnership, and the first phase of the three-part initiative will launch in April with the support of NBA staff. The Royal Bafokeng Nation, located in the Rustenburg Valley in the North West Province, comprises 29 villages.

NBA Commissioner David Stern stated: “We are proud to join with the Royal Bafokeng Nation, whose forward-looking vision includes the positive impact sports can have on communities.

“Our partnership will provide youth of the Royal Bafokeng Nation the opportunity to learn the values of our game – including dedication, discipline, teamwork, and sportsmanship – and the importance of exercise, fitness, and a healthy lifestyle,” he added.

His Majesty King Leruo T. Molotlegi of the Royal Bafokeng Nation added: “The Royal Bafokeng Nation tries to pursue excellence in everything it does. I’ve always believed that excellence needs to be seen and touched in order to be practiced, which is why I’m delighted that we are partnering with the NBA in bringing the game of basketball to our communities.”