NBA and WNBA Secure Deal with Direct Sales Company

October 12, 2011

CieAura LLC, a direct sales company distributing CieAura Transparent Holographic Chips™, has announced a strategic partnership with the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA).

With CieAura’s impressive roster of NBA and WNBA athletes already openly promoting the product line, this partnership was a natural fit.

CieAura’s licensing agreement with the prestigious basketball leagues allows the company’s retail sales force an opportunity to become Authorized CieAura NBA and WNBA Independent Retailers with exclusive rights to buy and sell specialized NBA and WNBA CX2 Plus Wristbands. The wristbands utilize the company’s proprietary CX2 holographic chip technology for naturally enhanced athletic performance.

CieAura’s licensing agreement with the NBA will allow the company to market the league branded energy wristbands at arenas, maximizing exposure and driving brand awareness and recognition. Exciting promotions would highlight NBA players, coaches, and management wearing the wristbands on the court. The announcement and introduction of the NBA licensed product is being heralded as a game changer for current and former distinguished NBA notables.

NBA Hall of Famer and CieAura Advisory Board Member, Elvin Hayes said: “What CieAura has done now is simply amazing. Being a partner with the NBA and having their support on our products gives us even more credibility. Everyone knows that the NBA does not partner with companies easily. To have played in the NBA for 16 years, and knowing what great marketers they are, this new partnership will catapult our business to a whole new level. With CieAura teaming with the NBA, we all will become part of a championship team.”

The marketing and licensing agreement with the WNBA offers the ability to create innovative marketing programs that spark the connection between the company and basketball fans. CieAura is able to communicate directly with WNBA fans via online networks, mobile technology and at local events to market the CieAura WNBA CX2 Plus Wristband, as well as their entire product line.

The company will offer fans behind-the-scenes access to the WNBA All-Star and WNBA Finals, including dedicated viewing areas and access to pre and post game action with three-time WNBA MVP and four-time Olympic gold medal winner, Lisa Leslie, who is also a member of the CieAura Advisory Board. Additionally the license and marketing agreement will enable CieAura to offer unique packages for WNBA games and events, including tickets, access to WNBA-themed hospitality events and opportunities to meet other WNBA Legends and Players.

CieAura Founder & CEO, Ken Rasner says, “I’m very pleased that such elite brands as the NBA and WNBA recognize the value in partnering with CieAura. Our products are a natural fit for both the players and the fans of these leagues. Energy, Mental Focus and Clarity, Balance and Stamina…That is what our NBA & WNBA wristbands provide at the highest level. We are already seeing an increased level of engagement from our sales force and I’m confident this partnership will continue to be a great asset to our growth as a global brand moving forward.”