NBA and Tencent Strike “Groundbreaking” Partnership

The National Basketball Association (NBA) has agreed a five-year extension of its partnership with Chinese internet service provider Tencent.

The renewed deal will create the league’s largest international digital partnership, which will take effect from July 1, 2015.

Tencent is the Exclusive Official Digital Partner of the NBA in China and will cover a record number of live NBA games and distribute enhanced original NBA content and highlights, including pre-season and regular season games, NBA All-Star and the NBA Playoffs.

“The NBA represents both a widely-followed sport and an active healthy way of life in China,” said Martin Lau, President of Tencent.

“This multi-year agreement enables us to bring substantially more NBA games and content to consumers than has ever been available in the past, and we look forward to working with the NBA league, teams and players to further enhance the sport’s profile and popularity.”

NBA Commissioner Adam Silver. said: “NBA fans in China are among the most passionate and knowledgeable basketball fans in the world, and we are thrilled to expand our partnership with Tencent.

“Tencent is one of the most innovative, leading brands in China, and their extensive reach will give our fans unparalleled access to the league and its teams.”

NBA China CEO David Shoemaker said: “This groundbreaking partnership will reach hundreds of millions of daily users across Tencent.

“As the popularity of the NBA continues to soar in China, our fans will receive unprecedented NBA content, interactive gaming, customized communities, and merchandise on QQ.com, Weixin, Tencent Video and News apps, and other Tencent platforms throughout the year.”

Tencent and the NBA will also jointly manage and operate the NBA’s digital assets in China.

More info HERE.

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