National University to Title Sponsor 2013 Holiday Bowl

October 8, 2013

National University has acquired the title sponsorship rights to the 2013 Holiday Bowl.

The sponsorship takes effect with this year’s game, scheduled for Dec. 30 at Qualcomm Stadium between teams from the Pac-12 and Big 12 conferences.

National University is a San Diego-based institution of higher education and its website touts it as the “second-largest private, non profit institution of higher education in California and 12th largest in the United States.” It offers a range of online degree programs from the associates level to the masters level.

Unlike the Holiday Bowl’s previous sponsor, Bridgepoint Education, National University is a non-profit institution. According to its 2011 Form 990, the organization’s net income was more than $25.2 million.

Bridgepoint Education sponsored the Holiday Bowl from 2010-12, but their contract with the bowl expired after the 2012 game, and in June the bowl announced that both parties had decided to part ways.

At the time of that announcement, Holiday Bowl officials said they wanted a new sponsor to sign a multi-year deal that would be in the low-seven figures.