NASCAR Unveil New Fan & Media Engagement Center

By Community | January 15, 2013

HP Enterprise Services and NASCAR today unveiled the NASCAR Fan and Media Engagement Center (FMEC), a business solution designed to better serve NASCAR’s industry, media, fans and sponsors by facilitating real-time response to traditional, digital, broadcast and social media.

The FMEC, the culmination of a collaboration between NASCAR and HP announced in June, leverages HP’s broad portfolio of services and solutions including: business solution design and implementation services, servers, displays and Autonomy software to provide an integrated solution only HP can deliver. This solution helps NASCAR analyze fan sentiment, identify emerging issues and discover topic trends for instantly actionable insights. Based on that, NASCAR and its partners will be not only better informed to take advantage of local and national coverage opportunities, but also able to conduct regular media analysis to help shape business practices.

“The Fan and Media Engagement Center will serve as a showpiece of NASCAR’s strategic technology vision,” said Steve Phelps, senior vice president and chief marketing officer, NASCAR. “We believe this center will be the best of its kind in sports. Thanks to HP’s consultative approach to our vision and their technology, software and services, NASCAR will be able to provide added value to our fans and industry.”

Combined with its media and entertainment industry consulting services, HP leveraged itsAutonomy Explore, Autonomy Intelligent Data Operating Layer and Autonomy Media Aggregation Service applications to provide NASCAR with access to a complete analysis of all key forms of media, including print, television, radio, video, images and social media. Unlike other monitoring and measurement systems that focus on only social or digital media, the FMEC platform will give NASCAR a unique perspective into analyses that combine several different types of media.

The FMEC also will leverage offerings from Jive to enable cross-enterprise collaboration and disseminate information from Autonomy to various NASCAR organizations including marketing, leadership and sponsors.

“The ability to monitor information and sentiment to adapt quickly to changing environments can provide tremendous competitive advantage,” said Charles Salameh, vice president — Americas region, Communications, Media and Entertainment Industry, Enterprise Services, HP. “HP’s integrated solution not only benefits NASCAR’s complex ecosystem but shows HP’s strategy of delivering unique, customer-centric solutions that make it all work in action.”

NASCAR’s Integrated Marketing Communications department will operate the FMEC, which will work closely with NASCAR Digital Media.