Nascar extends Goodyear sponsorship agreement

NASCAR and The Goodyear Tire & Rubber Company have announced a renewed sponsorship agreement that ensures Goodyear is the exclusive tire of NASCAR’s top three national series.

The newly signed agreement continues Goodyear’s designation as the “Official Tire of NASCAR” and extends an uninterrupted relationship that started in 1954.

Brent Dewar, NASCAR president, said: “We proudly join Goodyear in celebrating our renewed and longstanding partnership.

“For more than half a century, NASCAR and our teams have trusted Goodyear tires. Our partners’ commitment to innovation and excellence plays a key role in our unyielding pursuit to deliver the best racing product in the world.”

Rich Kramer, chairman, CEO and president of Goodyear, added: “We are tremendously proud of the pivotal role Goodyear plays in the best racing competition in the world and excited that NASCAR drivers will be crossing the finish line on Goodyear tires in the years ahead.

“With this new agreement in place, we celebrate our enduring relationship with NASCAR and the continuing value of NASCAR to the Goodyear brand.”