Naming Rights – Revenue Opportunities Under Marseille Spotlight
April 12, 2011
The national and international event management industry is under growing pressure to maximise revenues, not just for increased profitability, but to maintain the lowest possible prices for customers, and maximise event attendances.
And the Stadia & Arena Conference in Marseille (June 15-17, 2011) has secured Chris Marking, Head of Sponsorship Strategy at AEG Europe, to make present: ‘Maximizing Commercial Partnerships: Increased revenues and enhanced customer experiences’.
AEG Group, one of the biggest names in the industry, believes that venue sponsorships can deliver significant long term revenues through naming rights and other sponsorships, but the most successful are the ones that also enhance the visitor and tenant’s experience. Commercial partnerships can deliver revenue, new events, increased ticket sales and better guest experiences for all venues.
There is a Early Bird Discount for the conference, but the closing deadline is April 29. To fly to Marseille for one of the biggest events of the year as an Early Bird – book now (www.sam.uk.com).
The wide range of world-renowned speakers at the Conference also includes Phil Mead, Managing Director of the NEC Group – who is speaking about the re-development of the LG Arena and the UK’s National Indoor Arena. Phil has also been a consultant in the development of a new 12,000 to 15,000-seat indoor arena near Lyon, France.
“The industry is changing rapidly, driven by finance – the single worldwide language of our business – and every forward-looking professional in the industry must be aware of those changes,” says Alan Levett, Event Director.
The venue management industry is growing and diversifying and the Stadia & Arena Conference has recognised this by providing speakers covering a diverse range of venue types. Frederic Longuepee of the French tennis National Association, will speak about the plans for the Euros 256 million development and expansion of the world famous Roland Garros tennis complex in Paris from 21 acres (8.5 hectares) to about 33.8 acres (13.5 hectares); and Tom Jones, Associate Principal of Populous, the global design practice for all types of public arena, will be presenting on plans for the sustainable legacy to be left by next year’s London 2012 Olympic Games.