MusclePharm Extends UFC Sponsorship

The Ultimate Fighting Championship (UFC) have  announced a multi-year renewal of their partnership with MusclePharm Corporation a leading international, award-winning sports nutrition company.

In addition to branding in the Octagon, MusclePharm will be featured in a variety of UFC programming elements ranging from national television broadcasts to Pay-Per-Views and across UFC’s digital platforms. The sponsorship also involves special events and the use of official marks and logos for consumer retail promotions including a special Octagon-shaped Fight Pack. 

“MusclePharm has a long history with us and we’re excited to continue our partnership,” said Dana White, president, UFC. “It represents our commitment to growing MMA around the world.”

“MusclePharm’s cutting-edge products are scientifically formulated to measure up to the needs of UFC athletes so it’s the ideal collaboration,” said Jeremy DeLuca, president of Sales and Marketing, MusclePharm. “MMA is an area that fits our brand and partnering with the UFC allows us to reach a demographic that shares our passion for fitness and performance.”

MusclePharm has sponsored more than 100 of UFC’s top fighters including Anderson Silva, Jon Jones, Clay Guida, Donald Cerone, Jose Aldo, Travis Browne, Jake Shields, Lyoto Machida, Patrick Barry and Rashad Evans.

MusclePharm also sponsors 49ers quarterback Colin Kaepernick and Arnold Schwarzenegger among other prominent athletes.

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