MTV to Broadcast Lingerie Bowl as a Prelude to Super Bowl

February 2, 2012

Lingerie Football League a women’s 7-on-7 American Football tournament has teamed up with MTV2 to bring the Lingerie Bowl IX broadcast to millions of viewers this Super Bowl Sunday LIVE from Las Vegas’ Orleans Arena, Kickoff – 4pm ET / 1 pm PT.

In 2012, the Lingerie Bowl IX broadcast will no longer counter-program the Super Bowl halftime show, instead it will be broadcast in advance of kickoff of Super Bowl XLVI. The broadcast will also be shown in another 45 countries outside of the US.

Since premiering in 2004, opposite Super Bowl XXXVIII’s famed Janet Jackson ‘wardrobe malfunction’ halftime show, the Lingerie Bowl broadcast has become part of the culture of Super Bowl Sunday television viewing for millions around the world.

The success of the previous Lingerie Bowl broadcasts gave birth to the formation of a league called the Lingerie Football League (LFL) in 2009, which has now become the fastest growing sports league in the country.

This past weekend, the LFL’s Conference Playoffs were nationally broadcast on MTV2 with the winners Philadelphia Passion of the Eastern Conference and the Los Angeles Temptation of the Western Conference advancing for the second straight season to play each other on one of football’s biggest stages, Lingerie Bowl IX. Last year in Lingerie Bowl VIII, the Los Angeles Temptation beat the Philadelphia Passion in a 26-25 thriller.

Lingerie Football League (or LFL) broadcast nationally on MTV Networks’ MTV2 channel has become US’ fastest growing pro sports league, having drawn sell-out crowds, record internet traffic, aggressive expansion both domestic with (5) expansion markets introduced in 2011 and international with LFL Canada premiering in 2012, LFL Australia (2013) and LFL Europe (2014).

In comparison to popular sports franchises such as the Ultimate Fight Championship (UFC) or World Wrestling Entertainment (WWE) through their first two seasons of operation, the LFL has achieved far more growth, national television viewership, attendance and business prosperity through the same period of time.