More Rugby Stats, Swimwear Facts and A Shaking Pit Stop Crew – David Granger

Demonstration that you can never give fans too much information (well…) is the new O2 Matchday app which ensures you hear every cough, spit and whistle from the man in the middle during the Six Nations via Ref Link. Launched just before the England v France test at the end of February, the comprehensive app also has live text commentary, a social media feed and enough stats to fill up 80 minutes of your afternoon. The only thing it doesn’t have is a hip flask.

Speaking of which, the BBC’s mobile app has gone international for iPhone/iTouch (Android’s on its way) and will feature football, F1, rugby (their fans are going to have to review their tariffs) golf, cricket and tennis. The BBC say a third of traffic comes to the Sport homepage via mobile and this rises to 40% on major sporting dates.

If we’re pushing the definition of sports to its limits, then Sports Illustrated is pushing the sport-meets-swimwear franchise to its limits, with the swimdaily.com. You’ll be pleased to hear this is not intended as mere lunchtime viewing for men. Nope, MJ Day, senior editor at Swimsuit says their target readerships is actually female: “”These girls are at the top of their games, taking care of themselves,” so ladies will be wanting to know how they do it… and gentlemen? I guess that audience is covered.

For those of you who haven’t seen the best in Harlem Shake memes (come on, where have you been?) here are my favourites, the Australian V8 Red Bull Racing team:

And demonstrating a very Swiss sense of humour, the good people of the Sauber F1 pit crew (love the attempt at tyre balancing…)

Any other sporting ones out there to beat these two?

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Having spent eight seasons in Formula One managing the digital channels for world champions Red Bull Racing, David Granger now runs Fact 51 (www.fact51.com) a social and digital content agency.

David’s

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