MLS Names Bodyarmor As Official Sports Drink Partner

Major League Soccer (MLS) has signed a multi-year deal with Bodyarmor making them the league’s Official Sports Drink partner in the United States.

Bodyarmor will be featured at the inaugural Leagues Cup Final on Sept. 18 with the formal partnership commencing in January 2020.

As part of the agreement, Bodyarmor will hydrate MLS players with its  Bodyarmor Sports Drink on sidelines at matches and practices, in locker rooms and in training facilities. BODYARMOR’s logo and branding will be featured on coolers, cups, squirt bottles and towels on MLS sidelines within the territory starting in 2020. BODYARMOR and MLS will also collaborate on exclusive custom content and key media integrations featuring top MLS players and BODYARMOR athlete partners.

“Given the impressive growth that BODYARMOR has seen recently, it’s an exciting time for the brand to team up with Major League Soccer,” said Michael Fedele, Vice President of Marketing, BODYARMOR. “A partnership with Major League Soccer – one of the most engaging and fastest-growing professional sports leagues – creates a tremendous opportunity for BODYARMOR to play a vital role in the hydration needs of some of the best athletes in the world.”

The wide-ranging partnership extends BODYARMOR’s presence beyond MLS to Leagues Cup and Campeones Cup, annual competitions pitting the two best soccer Leagues in North America against each other on an annual basis. BODYARMOR’s commitment to soccer will be on display when the brand activates during the first edition of the Leagues Cup final. Leagues Cup and Campeones Cup represent exciting new initiatives for MLS and Liga MX, which are dedicated to delivering exciting matches that unite fanbases and increase the rivalry between the leagues.

“BODYARMOR is America’s new leader in sports hydration and they are a great fit for Major League Soccer – the League for a new North America,” said Carter Ladd, SVP of Business Development at MLS. “BODYARMOR believes in the future of Major League Soccer and is committed to joining us in our ongoing efforts to elevate soccer’s popularity to even higher levels in North America. BODYARMOR’s rise and momentum mirrors that of MLS, and we are excited to kick off the partnership at the Leagues Cup Final and look forward to working with them for many years to come.”