MLB Properties Inks New Licensing Deal with PANDORA Jewelry

Major League Baseball Properties (MLBP) have signed a new licensing deal with PANDORA Jewelry with Pandora producing charms representing the Leagues’ 30 MLB clubs.

This marks the first-ever sports licensing agreement for Pandora Jewelry.

MLB club logos will be featured on PANDORA’s sterling silver Unforgettable Moments dangle and Pau Amarelo, yellow, wood charm. Additional MLB themed offerings will be introduced in 2014.  PANDORA continues to capture all of the unforgettable moments in a woman’s life, and with MLB charms, women can celebrate their favorite teams all year round.

“Men aren’t the only ones who watch sports these days, women are huge sports enthusiasts as well,” said Beth Moeri, Senior Vice President, Merchandising, PANDORA Americas. “There’s not a week that goes by that we don’t receive feedback from consumers requesting a more robust assortment of sports-related PANDORA charms, so we’re glad we can finally give them an opportunity to cheer on their favorite MLB teams and treasure their team charm forever!”

“We are absolutely thrilled to form a new relationship with PANDORA Jewelry, which not only marks their first-ever sports licensing agreement, but also features logos for all 30 Major League Baseball Clubs,” said Howard Smith, Senior Vice President, Major League Baseball Properties. 

“Women comprise almost half of baseball’s fan base and we are continuously seeking creative and fashionable ways to appeal to such a significant audience.  This relationship with PANDORA, a company that is internationally known for its high end and unique jewelry lines, gives our fans across the country another exclusive way to support their favorite team as we head into the 2013 Postseason this October.”