MLB Cardinals Secure U.S. Cellular Extension
March 2, 2011
A three-year contract extension has been agreed between U.S. Cellular and Major League Baseball’s (MLB) St. Louis Cardinals.
Under the terms of the new deal, the creation and debut of the U.S. Cellular MVP Deck will be launched, a new premium, all-inclusive seating area in the northeast corner of Busch Stadium that will be targeted for group sales.
The partnership will also allow for the continuation of the U.S. Cellular Family Pavilion, an interactive games area, at the ballpark.
In addition, U.S. Cellular upgraded its cell tower at Busch Stadium to improve fans’ mobile connectivity. U.S. Cellular first became a team sponsor with a five-year deal in ’06, the first year of the third Busch Stadium in St. Louis.