Mexican Soccer Team Uses Players Twitter Handles as Shirt Sponsor
October 31, 2011
Following Valencia’s Twitter account promotion last month of placing their twitter handle instead of their shirt sponsor, Mexican Primera Division side Jaguares have taken this idea to new heights.
In a bid to get their players (and beer sponsor) a few more followers, the club, which was founded in 2002, replaced their actual names on the back of their shirts with each player’s individul Twitter handle. The club also colored the lettering on the orange home shirts in a Twitter teal along with the social networking site’s bird logo.
Some clubs and leagues around the world already publish player Twitter accounts on official websites and programs, so this is kind of a genius way to spread the word on that method of fan interaction even further. Of course, it also proves that we are all nothing more than Twitter accounts.
A lack of shirt sponsors has caused many clubs to take this avenue and take advantage of the marketing space.