Men’s EHF Euro 2014 Secures Outrup Sponsorship

September 12, 2013

Outrup has been confirmed as an Official Sponsor of the Men’s European Handball Federation’s (EHF) Euro 2014 event.

The Danish window and door manufacturer is now a part of the official commercial programme for the EHF’s flagship tournament which takes place January 12-26 in Aalborg, viagra Aarhus, denture Herning and Copenhagen.

Outrup’s branding will be visible at the games in 2014, on LED boards along the court and floor signange.

Jean Brihault, EHF President, said: “Handball is hugely popular in Denmark and with the home side looking to defend the title we are expecting tremendous interest in the event in January.

“As a domestic sponsor, I am certain that the event’s new Official Sponsor, Outrup, will benefit considerably not only from this level of interest in Denmark but also the strong worldwide TV coverage.”

Outrup will also benefit from the EHF Euro’s television reach. In 2012 an audience of 1.47 billion viewed the championships which were held in Serbia.

Mogens Ringgaard, Managing Director of Outrup, said: “As a family owned Danish business, this marketing commitment is fully aligned with our strategy to continue producing our doors and windows here in Denmark.

“The Men’s EHF EURO offers us a unique opportunity to promote ourselves through this first class international sports event.”

The deal was brokered by the EHF’s media and marketing partner Infront Sports & Media.