Memphis Grizzlies Adopt New Software Application for Hospitality Suites, Measures Business Impact
December 15, 2011
As a value-added feature of its season ticket and hospitality suite packages, therapy the Memphis Grizzlies will provide its corporate clients with SpotlightTMS™, pills a Software-as-a-Service (SaaS) application that enables companies to measure the business impact of their ticket and suite assets.
With SpotlightTMS, ed organizations can manage their entertainment asset investments in a simple, transparent way, thereby ensuring utilization while assessing the effectiveness of those investments and measuring ticket use as a driver of revenue. By providing SpotlightTMS as part of its suite and season ticket packages, the Memphis franchise adds value to suite ownership at FedExForum and enables its best customers to increase revenue and ROI on use of their tickets and suites.
Gregg Crone, Memphis Grizzlies’ Director, Ticket and Premium Services, said: “The Memphis Grizzlies and FedExForum are dedicated to delivering a world-class championship experience to our fans, community and partners. SpotlightTMS allows us to extend that experience beyond the arena doors and provide a service to our premium clientele and hospitality suite holders in order to ensure the return on their investment exceeds expectations.”
SpotlightTMS is delivered through the cloud with no software to install. It offers companies secure access through the Internet to manage ticket inventories, distribute tickets, analyze the results of ticket usage, acquire additional tickets from multiple sources and meet IRS and Sarbanes-Oxley compliance reporting requirements. By using SpotlightTMS, corporate customers have experienced a reduction in ticket fraud through role-based permission approval for ticket requests, reduction in administrative time and money, and increased sales effectiveness.
“The hospitality suites at FedExForum present an excellent environment for corporate deal making,” said Tony Knopp, Spotlight CEO and co-founder. “By providing SpotlightTMS to its premium clientele, the Memphis Grizzlies are helping these companies measure the impact of their investment in tickets and suites for corporate entertaining, and then use that information to drive revenue.”
Spotlight pioneered the enterprise sports and entertainment ticket management space with SpotlightTMS. Spotlight’s growing list of enterprise customers seeking to maximize revenues and ROI on their tickets includes Comcast, MetLife, Nike, Oracle, NBCUniversal, Stanley Black & Decker, Penske Truck Leasing and Principal Financial Group.
In addition, more than 30 professional sports teams — including the Cincinnati Bengals, Sacramento Kings, San Antonio Spurs, Philadelphia Eagles, Cleveland Cavaliers, Houston Texans, Indianapolis Colts, Miami Heat, Detroit Red Wings and Chicago Bears — are providing SpotlightTMS to their most important customers.