Melbourne Renegades Partner with FAL Healthy Beverages

By Community | October 31, 2014

Big Bash League (BBL) Melbourne Renegades has today announced a two-year sponsorship deal with FAL Healthy Beverages.

FAL Healthy Beverages will become the club’s new Major Partner for BBL|04-05 and will promote its coconut beverage brand, Coco Joy via prominent placement on all Renegades playing jerseys and pants for the next two seasons.

The partnership with FAL is one of several major deals inked by the Melbourne Renegades during the KFC T20 Big Bash League off-season. On-field, new player signings Matthew Wade, Callum Ferguson and Jesse Ryder will don the red in BBL|04 to provide additional fire-power to the Renegades’ batting line-up.

Melbourne Renegades Chief Executive Stuart Coventry said the FAL partnership was the first of several commercial announcements to be rolled out during the next few months. “We’re delighted to partner with FAL Healthy Beverages, and look forward to the playing group getting plenty of Coco Joy pure Coconut Water into their hands this summer,” Coventry said. “Coco Joy is an innovative brand, emphasising healthy living, sharing the same core brand values as the Renegades.”

“We’ve experienced unprecedented commercial interest from prospective partners during the off-season, and expect to finalise terms with several of these before BBL|04 hits off.”

“This provides a solid financial foundation for the club to continue offering its members and supporters the best match night experience in the league, bar none.”

“We’re determined to maintain our status as the benchmark of the competition for match entertainment, and to this end we are working with FAL and other partners to ensure we have plenty of excitement planned for Etihad Stadium in BBL|04.”

FAL Healthy Beverages CEO Tim Xenos said, “We are excited to be partnering with the Melbourne Renegades for the next two seasons, it is the perfect platform for us to showcase the Coco Joy brand to the Australian market.

“We know how much consumers today value their health and wellbeing, and this partnership underpins the core beliefs of the Coco Joy brand; which is to support an active and healthy lifestyle.

“Coco Joy coconut water is the healthy alternative compared with other drinks brands and is the perfect thirst quencher for a scorching Aussie summer.

“It is nature’s ultimate hydration solution, containing higher levels of potassium, fewer calories and less sodium when compared to a typical sports drink. “This assists with recovery after a work-out, competition, or an active day.

“With no added sugar and no preservatives, Coco Joy is the perfect drink for people who are interested in maintaining their wellbeing all year round.”

The family of FAL all-natural products includes Coco Joy coconut water, juices, ice cream, desserts, and an array of healthy kids’ beverages.