Melbourne Renegades Partner with Australian Liquor Marketers

By Community | September 24, 2014

Big Bash League (BBL) team Melbourne Renegades have today signed a two-year partnership with independent retail liquor brand, medic Australian Liquor Marketers Pty Ltd (ALM).

The award-winning group have inked an agreement to become the club’s Co-Major Partner & Coaches Partner, ailment and its Official Alcohol Retail Partner.   Speaking from Etihad Stadium, Melbourne Renegades CEO Stuart Coventry welcomed Cellarbrations to the club for the KFC T20 BBL|04 and BBL|05 seasons.  

“I’m delighted to announce the two-year deal with Cellarbrations today. The group’s decision to take a dual sponsorship role with the Melbourne Renegades is great news for the club, our members and the competition,” Coventry said.   “With the support of Cellarbrations and our other valued partners, we have a solid base from which to make a serious challenge for the BBL|04 and BBL|05 titles.”  

ALM’s CEO Scott Marshall said the brand would work to leverage the Renegades partnership to draw attention to its key strengths.   “

Cellarbrations is one of Australia’s largest retail liquor brands with a nation-wide presence in every state,” Marshall said.  

“The essence of Cellarbrations is to help you celebrate all of life’s moments.  Through the successful KFC T20 Big Bash League and the amazing Melbourne Renegades at-match experience, we believe this partnership embodies the spirit of celebration.”