MediaCom Names Misha Sher as Head of Sport

MediaCom Worlwide has named Misha Sher as its new Head of Sport, viagra  with a brief to expand the agency’s sports advisory capabilities and fully integrating the division into the agency’s new Content + Connections positioning, price where the best output for clients comes from efficiently leveraging cpntent across an entrie system os channels, find including sport.

Sher will ensure clients across the network have access to the market leading insight and most relevant sports properties to compliment their wider communication strategy. 

He will also develop the division’s core services, which include market-leading proprietary sponsorship evaluation tools, strategy consultancy, creation of specialized partnerships with sports properties, and sponsorship activation as part of Mediacom Beyond Advertising.

Set up in 2011 to reflect growing importance of sport as part of brand building and comms planning, MediaCom Sport has experienced major growth and is seen by the agency as a big part of its unique positioning for the future. 

MediaCom now has specialized sport expertise across, EMEA, APAC, and the Americas and MediaCom Sport has advised and created partnerships for some of the agency’s biggest clients, including Dell, Shell, Allianz, Subway, Skoda, Green Flag, and VW.

Sher has been in charge of the agency’s relationship with sporting and humanitarian icon, ‘Pele’ since 2012, helping to create high-profile relationships for the sports star including blue chip brand such as P&G, VW, Subway, Coca-Cola and Shell. Prior to his time at MediaCom Sher also also worked at Fox Sports, Rangers Football Club in Scotland and Soccerex.

He will be based at MediaCom Worldwide hub in London and report to James Morris, Global Head of MediaCom Beyond Advertising.  He will work with regional and local offices to establish sports advisory as a core part of the agency’s global offering.

“I’m very excited by the opportunity to lead our sports division at a time when many of our clients are putting more focus on sport as part of their communications strategy.  We are in a unique position which allows us to leverage the most comprehensive consumer insight to not only build the most robust sport strategies, but execute them with maximum impact for our clients, “ said Misha Sher.

“In the time that Misha has been with the agency, he has demonstrated an innate ability to identify and deliver top level sports partnerships for our clients. His knowledge and understanding of our business, coupled with an incredible global network within the sports industry, provides for the perfect combination to further develop a division which has become a part of our DNA,” said James Morris.

iSportconnect Founder and CEO Sree Varma said: “Myself and (iSportconnect Chairman) Michael Cunnah have had the pleasure of knowing Misha for a number of years, he played a huge role as a friend in the industry and in the growth of iSportconnect. His professionalism is second to none, he will be hugely successful in this new role and I wish him all the best.”