McLaren Sponsorship strategy process

McLaren signs a ‘technical innovation’ partnership with Dell Technologies

By Shantanu Srivastav | February 9, 2018

McLaren has signed a partnership with Dell Technologies for technical innovations.

As part of the partnership, McLaren will leverage Dell Technologies’ wide-ranging platform of solutions into McLaren’s day-to-day operations, including support for design and manufacturing, trackside operations, telemetry, safety-critical ecosystems, storage, esports and simulation, fan engagement and guest experience.

The partnership will further see both the companies work on future projects in the areas of security, cloud, digital and workplace transformation technologies.

Zak Brown, executive director, McLaren Technology Group, said: “Formula 1 is a relentless environment, and partnering with Dell Technologies provides us with class-leading capabilities and support to drive invaluable efficiencies that will enable McLaren to perform at the highest possible level across our entire business operations. We are especially excited about the future possibilities that will arise within McLaren Applied Technologies, an area of our business that is growing fast and offers huge potential.

“This announcement is a further statement that McLaren has strong ambitions as we strive to take an important leap in performance both on-track and off it. Dell Technologies is the perfect partner and our two brands share the same ethos, which will propel us towards our business objectives for 2018 and beyond.”

Jeremy Burton, chief marketing officer, Dell Technologies, said:“Our partnership is expansive, enabling us to showcase our Dell Technologies portfolio from consumer gaming and esports to the enterprise edge, data centre and cloud.

“We look forward to playing a transformative role within every facet of the McLaren Group, both trackside and at the McLaren Technology Centre. It is the first time we have partnered as Dell Technologies in a global commercial agreement of this nature, and we look forward to a long-term collaboration.”


McLaren Sponsorship strategy process