McLaren and CNN Seal Multi-Year Partnership

January 20, 2015

McLaren Technology Group and CNN international have signed a multi-year partnership for the 2015 Formula One season.

For the 2015 F1 season the partnership will see CNN’s branding appear on the front-wing endplates of the new McLaren-Honda MP4-30 Formula 1 car.

As part of the deal CNN will have use of McLaren’s upcoming thought leadership centre where CNN International will produce several programmes to be broadcast globally across its network.

Rani Raad, alternative Chief Commercial Officer, CNN International, said: “This is a groundbreaking partnership between two trusted brands with a passion for high performance and continued innovation.

“The added exposure CNN International will gain through our association with McLaren is part of an expansive consumer engagement initiative to capitalise on the power of our brand and consolidate our position as the world’s biggest international news brand.

“In CNN International’s 30th anniversary year, I will be incredibly proud to see the CNN brand on the new McLaren-Honda car when it lines up on the starting grid in Melbourne.”

Ron Dennis, Chairman and CEO, McLaren Technology Group, said:

“There is an inherent symmetry between McLaren and CNN that makes us perfectly attuned for partnership.

“The partnership between McLaren and CNN is unique in that it operates on a very broad scope. Our shared love of technology has united us: together we will pursue new opportunities far beyond the conventional scope of a Formula 1 partnership.

“I think the executives at CNN are as excited as we are about the potential of this relationship.”

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