McDonald’s Joins NFL Now as Presenting Sponsor

The National Football League (NFL) have revealed McDonald’s as the third presenting sponsor of NFL Now, the League’s new digital video service providing fans with the NFL news, analysis and highlights they want across their Internet-connected devices.

The NFL also announced new distribution partnerships with Amazon Fire TV & Kindle Fire and the Roku streaming platform for NFL Now, which is scheduled to launch in August before the start of the 2014 NFL season. 

McDonald’s joins previous announced NFL Now launch sponsors Verizon and Gillette. Amazon and Roku join previously announced NFL Now distribution partners Verizon, Microsoft, and Yahoo.

Available across Internet-connected devices, NFL Now will be personalized for each fan’s interests, allowing them to follow the NFL how they want, where they want, when they want. 

“We’re thrilled to bring on a trusted partner and sponsor in McDonald’s, providing them an exciting new channel to reach our fans and their loyal customers,” saidBrian Rolapp, Executive Vice President of Media for the NFL. “Our agreements with Amazon and Roku drive towards our goal of securing the broadest possible distribution for NFL Now at launch, providing fans a robust NFL video experience no matter what platform or device they are using.”

McDonald’s is the world’s leading global food service retailer with more than 35,000 locations serving approximately 70 million customers in more than 100 countries each day.

“We are excited to extend our partnership with the NFL by being a presenting sponsor for the launch of NFL Now,” said Anja Carroll, Vice President, Media and Consumer Connections for McDonald’s. “NFL Now is personalized for each fan, enabling them to follow their favorite teams and players, whether at the game, at home or in our restaurants.”

“We are thrilled that NFL Now will be available for Amazon Fire TV and Kindle Fire customers ahead of the 2014 NFL season,” said Mike George, Vice President, Amazon Appstore and Games. “The customized viewing experience that NFL Now provides allows the most avid fans (myself included) to have the ease of access to great content that they want most. The stunning display of the Amazon Fire TV and Kindle Fire family of products allows for an engaging sports viewing experience from the living room or on mobile devices – anywhere a customer wants to watch their favorite NFL content.”

“We’re proud to partner with NFL Now and are excited to bring their premier sports entertainment to Roku customers,” said Ed Lee, Vice President of Content Acquisition at Roku. “Football lovers have even more to look forward to with easy access to all the NFL video and news they want through the Roku platform.”