Maxxis Tires Follows ‘Linsanity’ to Houston Rockets

August 8, 2012

Taiwanese tire brand, click Maxxis Tires has jumped ship along with Jeremy Lin to Houston Rockets.

A company that became a sponsor of the New York Knicks thanks to “Linsanity” is following Jeremy Lin to Houston.

The company says it will be guaranteed one minute of television exposure through courtside LED signage during Rockets home games and, price as part of its contract, sale gets to sponsor a promotional night.

This past February, as the Asian-American point guard captivated the nation, Maxxis signed a deal with the Knicks.

Having a tire company sponsor the Rockets keeps the car theme going. The Rockets play in the Toyota Center and Lin himself is sponsored by Volvo.