Head of People – Premiership Rugby

As a Premiership Rugby employee this role provides HR business partnering support to Premiership Rugby and also the United Rugby Championship based from our shared office at 84 Eccleston Square, London SW1V 1NP.

At Premiership Rugby our aim and vision is to deliver the best, most competitive, exciting and respected league in world rugby. We are the beating heart of the English game. Our core values are always to be inclusive, respectful, competitive, progressive and professionally excellent in everything we do. Premiership Rugby is a private company, wholly owned by and responsible to its member clubs and CVC Capital Partners. 

We are the organising body of the Gallagher Premiership Rugby league and organise the Premiership Rugby competition, the centralised broadcast rights and other commercial rights for the league. We are also responsible for the governance, regulation, delivery and promotion of the Premiership Rugby Cup, Premiership Rugby Shield and the Under 18s competition. Each of the member clubs is independent of Premiership Rugby, working within the rules of the game and delivering in their local communities.

The United Rugby Championship is a global club rugby league where 16 teams from five powerhouse nations compete across two hemispheres to become the URC champion. The URC is made up of four teams from Ireland, four from South Africa, four from Wales, two from Italy and two from Scotland. The URC mission is to innovate and create new ways of bringing fans closer to the drama, using the power of rugby to create a purpose-driven league that allows our athletes and teams to amaze on the pitch and inspire change off it. We are characterised by our national differences but unified by our passion. Diversity is in our DNA. Respect is inherent in our sport. URC’s ambition is to use the league’s platform to champion for a healthier, stronger, unified next generation, so they can Take on Tomorrow.

We are equal opportunities employers totally committed to Equity, Diversity, Inclusion. We actively welcome applications from across all diverse communities and encourage diversity of thought and lived experience. 

Key Result Areas & Responsibilities: 

  • Ensure that PRL and URC have progressive, best-practice, world-class people management and development provisions which are regularly reviewed, clearly communicated and understood. 
  • Ensure PRL and URC are inclusive and inspiring employers of choice with clear and compelling employer brands.
  • Promote our high-performance approach by ensuring everyone has clear and stretching goals and regular performance reviews to help ensure successful delivery of our strategic business plans. 
  • Personally manage all HR activity including legal compliance, employee relations, remuneration, internal communication, inclusive recruitment, induction, wellbeing, continuous learning and development and performance management for PRL and URC.
  • Guide, coach and support managers in effectively handling any employee relations needs. 
  • Help ensure that we have inspiring, accessible facilities and a working environment which helps our people to work flexibly, productively and collaboratively.
  • Lead the development and delivery of a progressive PRL people development strategy and aim to be the highest-ranked sports business of comparable size in the annual Guardian / Sunday Telegraph Great Place to Work Survey. 
  • Work closely with the URC team to create and implement their People Plan with a key focus on culture and values and lead on key HR projects which support organisation growth and people development and programmes to ensure positive staff engagement and improved retention. 
  • Develop, analyse and report on relevant HR metrics for the PRL and URC executive leadership teams.
  • Project manage the seamless implementation and integration of an agreed HR information system.
  • Deliver regular employee engagement and wellbeing surveys, providing detailed analysis of trends and insight-led needs for agreeing practical continuous improvement action plans with each team.
  • Design and lead the delivery of an annual calendar of engaging and cost-effective internal and external people development programmes to ensure PRL and URC are learning organisations. 
  • Nurture a directly-relevant network of mentors and peer group learning programmes and establish inclusive early careers programmes for apprentices and interns.
  • Provide leadership to the PRL Home Team in driving forward our Winning Culture programme.
  • Be a driving force, positive role model and thought leader in the PRL Clubs HR Director Network.
  • Champion mainstreamed best practice equity, diversity and inclusion initiatives and action plans in delivering internal PRL Sporting Equals Charter commitments; and work collaboratively with colleagues and others to promote PRL externally as a wholly-inclusive and open employer and employer brand.
  • Lead on the provision of professional advice, support and guidance to the PRL Remuneration Committee on applicable senior executive performance reviews, reward and recognition in conjunction with any agreed external benchmarking and other specialists.

Essential skills and experience needed:

  • Chartered Fellow or CIPD level 7 equivalent professional qualification and experience
  • A hands-on, proactive working style, with the ability to work at both the strategic and detailed operational level
  • Deep working knowledge of employment law and best practice people management
  • Proven track record of successfully implementing innovative equality, diversity and inclusion strategies and initiatives and seamless change management
  • High emotional intelligence with excellent communication skills and the ability to build relationships, persuasively influence others and collaborate with people at all levels, internally and externally
  • Strategic business acumen
  • Strong project management skills to facilitate continuous improvement initiatives 
  • Creative and action-oriented, bringing a solution-focussed approach to your work.
  • Demonstrable success developing close, trusted partnerships with senior leaders across multiple business areas and ability to quickly build a high level of trust with senior stakeholders
  • Collaborative and inclusive, able to work effectively with colleagues across the PRL Clubs HRD Network. URC and other key stakeholders to promote collective success.
  • Able to effectively prioritise; managing conflicting and competing priorities.

The Executives in Sport Group are retained on behalf of Premiership Rugby to appoint a Head of People. All direct applications and CV’s will be forwarded to The Executives in Sport Group.

Digital Transformation Lead – RFU

England Rugby or Rugby Football Union (RFU) is the national governing body for rugby in England. We deliver three core activities, and our purpose is to enrich lives, introduce more people to rugby union and develop the sport for future generations. Our core activities are:

• Rugby – supporting rugby from grassroots to performance level

• Commercial – building partnerships and hosting matches and events

• Running the business – ensuring our organization and people can thrive

Our culture

At England Rugby, one of our core objectives is to drive rugby union to better reflect the diversity of society. We are aware that rugby, and sports in general, has not always been as welcoming an environment for everyone as we would like, and we are working hard to make rugby a more inclusive space for all identities.

We believe hiring people from underrepresented groups into positions at all levels is vital to creating spaces and initiatives that better support those identities. We would love to see applications from disabled people, LGBTQ+ people, people from ethnically diverse communities, people of faith, people from lower socio-economic backgrounds, and women and non-binary people.

We know that representation is more than just getting people through the door, it’s about keeping people by responding to structural barriers relating to identities and valuing the insights that different lived experiences bring. We have network groups that provide peer-to-peer support and drive forward change internally. We support colleagues to develop, and each colleague has access to a personal coaching platform that can provide same-day one-to-one coaching. We are pushing ourselves to create a more inclusive culture every day through role modelling our BACK behaviours which stand for Brave, Accountable, Collaborative and Keep improving.

We know that flexible working is important to our colleagues, so our guiding principles are designed to support everyone to work in the way that suits them, their teams, and the organization in the best way.

We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitment@rfu.com.

Role overview

Job Title : Digital Transformation Office Lead 

Department : Strategy & Insights

Reports to : Director of Strategy & Transformation

Salary Banding : £75,000 – £85,000

Job Level : Translate

Location : Hybrid (Twickenham/Remote)

Duration : Fixed Term Contract (24 months)

Nature and scope:

The RFU has been undergoing a period of significant change, responding to changes in the external environment whilst adjusting to the demands of a modern commercial governing body. The organisation is currently one year into delivering an exciting strategic plan that hopes to have a transformational impact on Rugby Union. 

As part of this strategic plan, the RFU has an ambition to become a data-driven, user-centric organisation with market-leading digital capabilities that will not only transform the rugby experience for players, volunteers, and fans today but also future proof the RFU for years to come. 

The Digital Transformation Office Lead will play a critical role in driving this programme of change, ensuring the initiatives that have been approved by the RFU Board are planned, delivered, and reported in a way that optimises programme ROI. The role will have direct management responsibilities for the Transformation Office but will also be required to manage a number of third-party vendors and influence a range of stakeholders across the RFU, including Board and Executive staff.


Overall delivery of the programme

• Manage the companywide digital transformation which will have significant CAPEX investment and annual OPEX 

• Maintain an overall view of the Change Programme portfolio and track its progress against the agreed timetable identifying or recognising and resolving dependencies, conflicts, cross-project issues and risks

• Establish and operate effective programme governance that gives assurance to the RFU Board that the multi-million-pound investment is being utilized effectively

• Facilitate cross-project meetings to ensure appropriate resolution of risks and issues (“deep dive sessions”)

• Ensure that processes are in place to support successful delivery of transformation, including sufficient controls to highlight any risks to the transformation

• Work with a multitude of suppliers to ensure the delivery of the RFU’s transformation roadmap 

• Work with internal and external colleagues to understand the overall programme finance process, financial budgets and actuals for the overall Change Programme. Ensure the budgets and actuals appropriately reflect project and programme budgets and are reported in a timely way

Communication and change management 

• Work with the Strategy & Transformation Director to ensure that the wide RFU business is adapting to the digital transformation 

• Define the monthly Change Programme communications that are distributed to the RFU Leadership Team and relevant internal and external stakeholders 

• Develop and deliver executive messaging to senior internal and external stakeholders 

• Proactively seek opportunities to engage the RFUs key stakeholders on programme matters including benefits and progress updates

Transformation Office team & programme leadership

• Set the strategic direction for the company Transformation Office and lead the team to deliver company transformation goals 

• Establishing the Transformation Office as a value adding resource and ensure that all staff are aware of its offerings

• Indirect management responsibilities for a number of third party or cross organizational resources 

• Collaborate and partner with technical and operational teams to gather business requirements, evaluate priorities and ensure a smooth delivery


• Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans

• Act as an ambassador for, and promote the best interests of the RFU, including the promotion of the RFU core values and BACK culture.

• Undertake such other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation

Candidate overview

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role

Qualifications, skills & experience:

• Must demonstrate competence through previous relevant experience initiating and managing large digital transformational projects 

• Strong programme planning experience and ability to manage effectively within scope, timelines, budget and quality

• Experience working in both agile and waterfall environments 

• Experience and knowledge of financial and management accounting 

• Competence in people management and ability to lead or support in-house and third-party teams

• Strong communication skills with the ability to influence and drive change

• Experience working with product teams 

• Influencing, consensus building, and sustaining relationships – with the ability to work collaboratively 

• Ability to get up to speed quickly on new issues and to make sound judgement on them

• Ability to plan and delegate workload effectively

• Ability to constructively challenge Executive level staff

• The skills to manage conflicting agendas and personalities to ensure teams can focus on delivering for the long-term good of the business

• Committed to actively contributing and building an inclusive BACK culture in your role and day to day behaviours

What we can offer you

We are proud of the range of benefits we can provide:

• Retail discounts include 30% off Adidas, 20% off Optimum Nutrition, 25% off 02 and many more.

• Priority access to purchase match tickets

• 25% discount in Rugby Store and EnglandRugby.com

• 25 days of annual leave and your birthday day off

• Free dental care and free access to the stadium gym

• Life assurance of 4x your basic salary, income protection scheme and Employee Assistance Programme that offers anonymous and confidential, emotional and practical support 24/7.

• After 3 months, you will be enrolled in our Aviva pension scheme and we will match and double your contribution up to 10%

• Ride-to-work scheme, eyecare vouchers and season ticket loans

About our team

At England Rugby, we want to hear our employees’ thoughts, ideas and feedback on our strategies, new initiatives and our work environment. That’s why we have quarterly meetings called ‘the Voice’ where various topics are discussed, in addition to regular surveys, including our annual D&I survey.

We are always striving to create the best environment for our colleagues, and we are proud to present some of our most recent feedback from Feb 2022:

• 85% feel motivated to perform their role to the best of their ability

• 83% feel supported by their Manager

• 90% agree or strongly agree that their Manager empowers and trusts them to deliver while working from home

• 83% feel informed and connected with the organisation

Community Engagement Manager – Gloucester Rugby

Main Purpose of the Job

What is done, for what piece of the business, why?

To lead Gloucester Rugby’s commercial community programmes. Engaging schools and clubs to ensure as many people get access to the Gloucester Rugby coaching focus as possible. Highly motivated individual that can create products and then organise and manage a team to market, sell and then deliver and exceed stakeholder needs within the constraints of a budget.

Build an excellent relationship with ALL stakeholders.

Drive the charitable aims forward and lead from the front, as an ambassador both externally and internally for the work of the foundation.

Key Accountabilities

Describe the key deliverables to be achieved by the post holder and the ongoing responsibilities of the role

  • Creation of a community strategy and implementation of that strategy
  • Effective management of the community team
  • Proactively engaging as many external partners (schools / clubs) as possibl
  • Own all plans and strategies for developing the community offerings and team
  • Work collaboratively across teams – including foundation, marketing and sales
  • Provide full visibility into the community work and objectives at every stage of development
  • Establish and foster partnerships and relationships with key stakeholders both externally and internally

Health and Safety at Work

To comply with the requirements of the Health and Safety at Work Act 1974 and associated legislation, you must adhere to the company’s safety rules and procedures and take all reasonable care to protect the safety of yourself and others.

This job description is intended only as a guide to the main responsibilities and is in no way intended to restrict any individual in the performance of other duties as required by the Company.

Qualifications, Experience & Knowledge

List any academic or practical education required to perform the role. What experience does the position require the job holder to have obtained in past roles within or outside of the organisation that would demonstrate a level of proficiency.


  • Minimum of 4 years’ experience in a school focused and rugby focused role
  • Understands the current education sector and rugby club set up for Gloucester and surrounding areas
  • Excellent people skills
  • Excellent communication skills
  • Good financial acumen
  • Great organiser
  • Excellent problem solving
  • Can do attitude


  • Educated to degree level or equivalent
  • Rugby coaching L2
  • Rugby fan

CRM Operations Manager – RFU

ROLE TITLE : CRM Operations Manager (IBM Campaign / Unica)

DEPARTMENT : Marketing

REPORTS TO : CRM Delivery Lead

JOB LEVEL : Guide 

LOCATION : Twickenham (Hybrid Working)

SALARY : £40-45,000 (depending on experience), plus benefits

The Rugby Football Union (RFU) is seeking a highly analytical CRM Operations Manager who is an expert in campaign data and is looking to take on a role that will help transform the way the RFU manages data for all marketing campaigns.

Nature and Scope:

The CRM Operations Manager will be responsible for the day-to-day planning and delivery of campaigns within our audience management tool (Unica Campaign) and will play a critical role in the delivery of the CRM Marketing strategy for all commercial and community marketing campaigns to the RFU’s existing customer base.

The role holder will work closely with the Senior CRM Manager and CRM Delivery Lead to help deliver the CRM audience strategy, as the RFU continues on their digital transformation journey in building a better two-way relationship with all their fans and community rugby stakeholders.

We believe hiring people from underrepresented groups into positions at all levels is vital to creating spaces and initiatives that better support those identities. We would love to see applications from disabled people, LGBTQ+ people, people from ethnically diverse communities, people of faith, people from lower socio-economic backgrounds, and women and non-binary people.

Responsibilities & Accountabilities:

• Delivery of all campaign & QA processes, troubleshooting performance issues and continually developing data processes, contact and response history processing and developing new features in the tool.

• Planning and delivery of all campaign audiences for all commercial and community rugby CRM campaigns via HCL Unica & Acoustic Campaign – including HCL Unica template configuration, offer template optimisations, forms, attributes, and workflows. 

• Development of automated lifecycle communications in HCL Unica that focus on providing a more personalised experience and lead to an increase in engagement and retention.

• Development of all audiences and segments within HCL Unica, continually evolving these as the needs of the business change. 

• Collaborating with key stakeholders within the Technology team, ensuring HCL Unica aligns and integrates with RFU’s Data Warehouse and that all campaign data processing activity flows accurately through the appropriate platforms.

• Collaborating with the CRM Campaign Manager and CRM Delivery Lead to enhance the campaign briefing process and campaign performance capabilities – including developing the breadth of analysis and the method for reporting these back to key stakeholders.

• Supporting the Campaign Delivery Lead in the management of the CRM team’s direct relationship with HCL Unica. 

• Acting as an ambassador for and promoting the best interests of the RFU at all times, including the promotion of the RFU’s Core Values.

• Undertaking such other duties as maybe required from time to time as are consistent with the responsibilities of the post and the needs of the RFU.

Person Specification:

Qualifications and Experience:

• 2-3 years’ experience in a previous campaign operations role working on HCL Unica / IBM Campaign or a similar platform.

• A knowledge and previous experience of using SQL to querying databases and a proficiency in core data processing activities.

• Experience of working with multiple customer databases and relational databases.

• An understanding of data processing techniques and tools and previous experience of developing systematic logic (e.g. database queries, business requirements) using data manipulation tools.

• Previous experience of developing automated campaign programs.

• Previous experience of working with propensity models and customer segmentations would be advantageous.

• Understanding and experience of using reporting tools such as Google Analytics and Tableau.

• Appreciation of need to follow process and data governance/security

Skills and Personal Attributes:

• Exceptional attention to detail and an analytical mindset.

• Outstanding organisation skills and a good awareness in prioritising tasks and deadlines.

• Strong stakeholder management skills and well-developed verbal and written communication skills with the ability to communicate at all levels.

• Quick at picking up new digital systems and working across multiple tools and platforms.

• Creative problem solver and the ability to adapt to evolving business needs.

• Resilient, focused under pressure and able to execute campaign briefs in a fast-moving commercial environment. 

• Self-motivated and the ability to work in a thorough and logical manner. 

Additional Information:

• Due to the nature of the role and exposure to customer data, the candidate must maintain an appropriate standard of confidentiality.

• The candidate must live within a commutable distance to Twickenham and personal circumstances must allow them to work extended hours on occasion during times of peak activity including evenings and weekends. 

• The role description, person specification, role grade and role title may be subject to change at the discretion of the RFU. Any changes will be communicated to the role holder as appropriate.

Team Administrator Rugby and Office – Ospreys

This is an exciting time to join Ospreys Rugby as we build strength in our Operations team to support the growth of the rugby franchise 

If you are excited about sport and have the ability to provide first class administrative and co-ordination support to a vibrant team this could be the job for you.

We are looking for a team player with excellent organisation skills and an eye for detail.  With strong administration and planning ability you will be confident in dealing with a variety of tasks and working to strict deadlines.  Strong self-awareness is essential, as is the ability to work with discretion in a professional sporting environment. 

This role is full time and will work across rugby and business from both the Swansea.com stadium and our High Performance Centre in Llandarcy. The successful candidate will need to be available to work on match days. Reporting into the Operations Manager with a dotted line into the Performance Director.

You can find out more about the role by downloading the job descriptionhere.

If you think this could be you, and you are ready to join us, grow with us and be with us in flight email your CV and a covering letter to Janey Wise  HR Manager janey.wise@ospreysrugby.com .

Closing date for applications is 8th August 2022, as we are advertising the role to internal applicants, we reserve the right to close the role sooner if a suitable candidate is found.

Sales Manager – Sale Sharks

Born in Manchester and proud of our roots, Sale Sharks is the only Premiership Rugby Union team in the North-West, playing top-flight rugby in the Gallagher Premiership and European Champions Cup, with an emerging Women’s team competing in the Allianz Premier 15s.  Our club philosophy is to be a better person, our Shark blood of Togetherness, Fearlessness, Pride, Passion and Humility running through the club make us who we are.  A family woven together by the Fabric of the North.

Based at our high-performance training centre, we are looking for a down-to-earth Sales Manager to join the Sharks family.  The ideal candidate comes from a sports brand/agency or professional club background, has an excellent record of sales success and relationship management. A good knowledge of rugby union (or a willingness to learn), an entrepreneurial attitude and optimistic outlook are essential.

Responsibilities (including but not limited to):

  • Work with the Sales and Marketing Director to build a 3-5 year strategic roadmap for the sales team outlining short and long terms goals and targets to maximise revenue opportunities
  • Plan and execute the sales strategy for the Club to drive long term business growth, working collaboratively with marketing and operations to ensure an integrated approach to business
  • Tracking and analysis of commercial performance to provide regular reports to Club stakeholders including LYs comparison, forecast v actuals tracking, rights delivery performance and value, seasonal hospitality, and match day hospitality
  • Understanding of the existing sports sponsorship landscape to identify new business opportunities that are a strong brand fit to Sale Sharks and align to the Clubs’ brand values and strategic direction
  • Build good relationships to establish sales prospects, drive new business and explore initiatives outside of traditional routes, build and manage those relationships directly and through the broader Sales team
  • Lead new contract and renewal negotiations, manage existing partnership relationships, oversee the rights activation for all contracts to maximise value for club and sponsor
  • Support the sales team to evolve the match day hospitality experience providing insights and recommendations, help increase Seasonal and Match-By-Match sales and YOY retention, support Player Sponsorship negotiations and new business prospecting
  • Promote the philosophy of Learn, Care, Develop through setting team goals, individual performance goals and reviews, identify training needs, coaching and development

Qualifications & Experience:


  • Minimum 10 years experience working at a sports brand or in a professional club environment
  • Demonstrable track record of sales success
  • Experience of leading and developing a high performing sales team
  • Excellent communication skills with a high attention to detail
  • Excellent numeracy and excel skills
  • Ability to build strong relationships
  • Experience working in a fast-paced environment
  • Experience in business development


  • Knowledge of the sports sponsorship marketplace
  • Experience of managing a portfolio of sponsorships
  • Experience with contract negotiations

Department: Commercial

Hours of work: 37.5 hours per week including all home fixtures

Salary: £DOE

Send your CV to:claire.butters@salesharks.com