Senior Commercial Partnerships Manager – England Rugby
England Rugby

Reporting to the Partnerships Lead, you will be responsible for leading a team of Account Managers and Executives in delivering rights across our roster of Commercial Partners. As a Senior Commercial Partnerships Manager, you will also be responsible for developing and executing sponsorship strategies, building relationships with key stakeholders, and maximizing the relationship we have with our professional teams.

Accountabilities:

• Manage a portfolio of RFU Commercial Partners, both individually and across your team of Account Managers and Account Executives.
• Ensure the needs of both Partners and the RFU are met and that you have a robust understanding of the partner brands, business and objectives.
• Lead on managing all commercial delivery aspects related to our professional teams.
• Ensure that the relationship with all Partners is managed efficiently and consistently, contractual rights are professionally delivered and that you constantly challenge yourself and the team to develop new and innovative ways to provide value to both the Partner and the RFU.
• Ensure that all aspects of the relationship are effectively managed, including delivering clear and agreed campaign objectives and plans against each of their core rights.
• Ensure that all RFU departments are engaged in partnerships and provide the necessary support to deliver against Partner objectives with constant communication and collaboration.
• To have a solid understanding of the contractual process including excellent attention to detail.
• Ensure consistency in our rights delivery, constantly identifying ways in which the team can improve, distinguishing ourselves as an industry-leading rights holder.
• To communicate the broader RFU vision and strategy to Partners and update them on a regular basis about the business as a whole and the developments within it.
• To have a high standard of presentation style and delivery.
• Assisting in the development of new revenue streams for the commercial department from Partners and through new ideas and propositions (including up-sells).
• The ability to prioritise and manage workload to ensure that there is a prioritised level of support for all Partners.
• To ensure that meetings, debriefs and learnings take place on a regular basis.
• To lead and manage commercial partnership projects within the team or with other RFU departments.
• Assist Partnerships Lead in driving an ambitious team culture, where teamwork and innovation is at the heart of what we do.

Person Specification

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role

Qualifications, skills & experience:

Essential:

• Committed to actively contributing to and building an inclusive BACK culture in your role and day to day behaviours.
• Credible and relevant experience – it is imperative you have sponsorship or marketing background from within an agency, brand or rights holder. Experience in partnership management, marketing, PR and event management is essential.
• Demonstrable experience managing high level client accounts and stakeholders.
• Experience in managing a team.
• Comprehensive knowledge of sports marketing.
• Attention to detail is imperative.
• Good knowledge of Word, Excel, PowerPoint and Outlook.
• Experience with dealing, and managing appearances with, elite athletes, players and coaches.

Desired:

• An excellent skill set across sponsor servicing, marketing, PR and event management.
• Effective communication and interpersonal skills.
• Motivated by personal achievement as well as team success.
• Exhibit drive and personal ambition – able to work autonomously when required
• Committed to achieving excellence in own work.
• Will preferably already have an interest in sport and an awareness of the structure and operation of the game in England.

Additional Information:

• All role holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence.
• The role description, person specification, job level and job title may be subject to change at the discretion of the RFU and under business developments. Any changes will be communicated to the role holder as appropriate.

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