The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans worldwide.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

Hybrid at the NBA is defined as a role that is expected to be on-site Tuesday, Wednesday and Thursday.

Position Summary:

This role will be essential to the development, ideation, planning, and execution of league media and sales opportunities for marketing partnerships across the NBA and our Affiliate Leagues such as the WNBA, G-League, NBA 2K League, and USA Basketball.

Major Responsibility:

  • This position will create and execute multiplatform media plans for the league’s marketing partners, with skills that requires a strong customer-service focus Individuals will work to develop their partner’s branded content integrations across social media, digital, and linear for a variety of league marketing partners Collaborate closely with various internal and external stakeholders to ensure partner needs are consistently met
  • Coordinate and assist to fulfill media obligations within Affiliate Leagues for league marketing partners
  • Monitor, track, and share key media deliverables and performance metrics for partners across owned and operated media platforms
  • Work towards the Media Partnerships group’s goal of finding innovative ways to integrate within new and emerging media platforms
  • Liaison and serve as a representative for varying league marketing partners with facilitation for emerging and broadcast media sponsorship opportunities Proficiency in the overall media business from the media, agencies, marketing, and fantasy and gaming headlines on a regular basis
  • Creatively ideate to demonstrate expertise amongst media industry solutions and understanding of brand goals
  • Proactively share partner wins and application of media trends across internal and external contacts
  • Contribute toward external league marketing partner strategy and status calls around media-based opportunities and relevant updates

Required Skills/Knowledge:

  • Outstanding organizational skills, including the ability to manage multiple projects; attention to detail
  • Strong marketing background with an eagerness to contribute to NBA Marketing Partners via media collaborations
  • Excellent verbal and written communication skills
  • Ability to interact positively and work effectively with internal and external constituents
  • Ability to think creatively and conceptualize ideas for partners
  • Ability to intake feedback and apply it across responsibilities
  • Excellent digital literacy (PowerPoint, Word, Excel)
  • Media planning experience, with a focus on the digital and social space is preferred


  • Bachelor’s Degree or higher
  • Work experience within either agency, brand, entertainment, or sports property
  • Media planning experience, with a focus on the digital and social space
  • Passion and familiarity within the media landscape, particularly across social platforms


  • Salary Range is $75,000 to $95,000 per year

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

About The NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV,, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

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