Data and Insight Archives

Digital Data Analyst – Product – The Premier League

About the job

Contract type: Fixed term, 23-month contract, full time

Reports to: Senior Data & Analytics Manager

Location: Premier League Offices, Paddington, W2 1HQ

Overview

The Premier League’s Digital Media team is seeking a Digital Analyst to support the growing demand for actionable insights across the League’s digital platforms.

The Premier League’s digital media channels play a crucial role in expanding the global reach of our competition, increasing engagement among football fans, and supporting our member Clubs, broadcast licensees, and commercial partners. This new role will contribute directly to the League’s digital strategy by providing high-quality analysis and reporting across platforms.

This exciting new role will be an important addition to the Digital Product & Marketing team, which oversees all Premier League digital media products, including Fantasy Premier League, and the Premier League’s first-party database.

As a Digital Analyst, you will help track and evaluate performance across key digital functions — Operated (social media), Owned (website and app), and Direct (fan data) – with a primary focus on Website & App performance.

You’ll work alongside internal stakeholders and external agencies to deliver clear, impactful insights that shape strategic decisions.

The ideal candidate will bring a background in digital data or analytics, a strong sense of ownership, exceptional attention to detail, and a collaborative, proactive mindset.

Who we are

The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 900 million homes in 189 countries.

We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.

The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.

Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

The role

Collaborate with the Senior Data & Analytics Manager to compile, clean, and organise datasets from various sources.
Ensure data accuracy, consistency, and quality across reporting outputs and data pipelines.
Analyse user acquisition, behaviours, and engagement across the Premier League’s Website and App.
Implement and oversee tag management (e.g. Google Tag Manager or Adobe Launch) to ensure robust data capture.
Analyse digital campaigns to measure platform traffic and engagement, providing actionable recommendations.
Support the experimentation roadmap, working closely with the CRO Manager and Product Managers to identify optimisation opportunities.
Support the development of attribution models to assess the impact of channels, campaigns, and touchpoints on user conversion and engagement.
Assist in the growth of the Premier League’s first-party data, contributing to data acquisition and CRM integration efforts.
Support the production of Power BI dashboards and a suite of regular reports to support internal and external stakeholders.
Deliver insights and reporting to support commercial partnerships.
Contribute to market and competitor benchmarking to contextualise performance and inform strategic planning.
Champion the use and value of data-informed insights throughout the business.

Requirements for the role

Strong affinity for digital data and analytics.
Strong hands on experience with Google Analytics 4 (GA4) and Google BigQuery.
Hands on experience with Google Tag Manager (GTM).
Working knowledge of SQL for querying and manipulating data.
Understanding of attribution modelling.
Understanding of A/B testing and experimentation methodologies. Optimizely experience an advantage.
High attention to detail and a structured, methodical approach to problem solving.
Excellent organisational and time-management skills.
Comfortable working independently and as part of a wider team.
Able to manage multiple projects and deliver to tight deadlines.
Positive, proactive attitude and strong communication skills.

Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who are or may be at risk of harm. For further information, please see our Safeguarding Policy and Safer Recruitment Guidance.

To apply please visit our careers page and apply with your CV and a cover letter. The closing date for applications is Sunday 14 September 2025.

We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact recruitment@premierleague.com

National Associations Research Coordinator – UEFA

About the job

Job information

Division/Unit: National Associations/NA Strategic Development

Contract type: Permanent

Start date: 01.09.2025 or as soon as possible

Application deadline: 09.07.2025

Main goal

The National Associations Strategic Development unit exists to help national associations achieve their potential. Our mission is to generate and gather knowledge, establish services for national associations and bring people together. To help us deliver on this mission, we are looking for a NA Research Coordinator to join our team. Gathering insights is an important aspect of our UEFA Grow programme, which works with and for national associations to grow football.

The NA Research Coordinator will work on various research and strategic development projects and play a critical role in improving the unit’s knowledge about UEFA’s 55 member associations, their markets and football in general.

The NA Research Coordinator will conduct primary and secondary research, analyse data, derive insights, create reports and present findings to the unit and other stakeholders. The NA Research Coordinator will centralise the knowledge from various research projects, contribute to NA-specific strategic context analyses and run benchmarking studies across the 55 markets on a variety of topics. The role will require excellent collaboration with a range of stakeholders (e.g. team members, other UEFA units, research agencies and UEFA member associations).

Key Responsibilities

Conducting research and gathering data related to UEFA member associations and their corresponding markets
Designing and implementing surveys and other research methods to gather data
Analysing data using qualitative and quantitative methods and transforming data into knowledge
Preparing reports, presentations and visualisations of research findings (based on various data sources) for strategic development initiatives
Structuring data and knowledge about UEFA’s 55 member associations, their markets and football in general
Taking responsibility for the delivery and further development of a range of NA research services (for example, NA consumer research, market intelligence, audience data, trend monitoring, NA surveys)
Maintaining an overview of research activities of UEFA’s member associations and organising knowledge-sharing initiatives
Coordinating administrative aspects, such as access to self-service data tools or research project management, with internal and external stakeholders
Assisting the unit with other tasks and project or event support as required

Requirements

Experience:

At least 2 years’ experience in a client-facing role, ideally within sport, in an international environment
Background in (market) research, commercial monitoring, market intelligence & development as well as project management
Experience of conceptualising and delivering research services for stakeholders is desirable
Experience of running cross-country research projects or benchmarking studies would be a plus

Education:

Degree in business administration, management, statistics, sports management or similar
Minimum bachelor’s degree; a master’s degree is desirable
Certificates relating to project management or data analytics would be a plus

Languages:

English: Proficient

Other requirements:

Advanced MS Office user
Understanding of survey design and data structures
Service orientated, team player and solutions-driven
Comfortable in presenting and communicating
Willing to conduct desk research on various topics relating to football, often on unfamiliar topics or markets
Able to provide senior management with the foundation on which to build recommendations for the strategic development of national associations
Good attention to detail but also able to grasp the bigger picture
Digitally savvy
Approachable, personable and willing to work in a collaborative manner
Willing to travel occasionally

Want to stay updated on our latest job opportunities, events, and behind-the-scenes insights? Join us on LinkedIn.

Apply now.

UEFA welcomes applications from all, actively working to ensure that we are an inclusive employer that finds the best candidate for our positions, regardless of aspects such as sex, gender identification, disability, age, sexual orientation, religion, ethnicity or nationality.

RFP FOR AUTOMATED VIDEO PRODUCTION AND DISTRIBUTION – ICC

The Successful Applicant shall be required to provide the services listed below, such services to be
delivered by the Successful Applicant always in accordance with any instructions issued by or on
behalf of IBC from time to time.

The ICC is looking for a vendor that can provide near-real-time production of highlights videos and
clips, and enable those videos to be distributed to the ICC’s Content Management System and
social media platforms.

It is expected that Applicant will provide access to a platform that hosts the videos which would be
searchable by automated meta data tagging (eg: player name, shot type) and quality/importance.
The platform should also allow for the creation of ready-to-publish edits with graphics overlays etc.
As well as distributing to the ICC’s CMS and social media platforms, we are looking for a vendor
who can provide a public facing video playback service that leverages the meta-data to provide
social-media-like video viewing experiences to our users.

The ICC will engage the successful bidder to provide services for identified ICC event matches up
until the end of 2027 (see appendix C for full details).

Apply here.

ITT for Official Data Rights Partner – ICC

The International Cricket Council (ICC) has released its Invitation To Tender (ITT) for the ICC’s Official Data Rights Partner up until 2027.

The tender features 13 ICC events up until the end of 2027 and will include men’s and women’s senior and U19s events.

The applicants will have the rights to exploit ICC data rights and provide editorial support services for ICC Events, including provision of event and match preview packs and an official statistician.

This ITT is intended to attract responses from financially strong companies that have demonstrated a history of providing similar services and exploiting comparable rights with the capability to deliver to a world-class standard.

The ITT will be released today, and interested parties will need to email iccmediarights2024-2031@icc-cricket.com for further information on the tender.

Member Associations Digital, Data & Insights Services Manager – FIFA

Department: Member Associations

Employment Type: Permanent – Full Time

Location: Paris

Description

As the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry.

Joint the team and support us on our mission.

THE POSITION

These are your key tasks:

Act as the subject-matter expert and go-to person for digital, data, analytics and reporting
Define guidelines for the gathering, analytics and reporting of relevant data of MAs or for the MA Division (predominantly, but not limited, in relation to the legacy and impact of FIFA’s flagship development programme, FIFA Forward) and for the unlocking of data assets
Define the procedures for the governance and cross-division sharing of that data
Act as product owner for the suite of digital solutions/ tools which have been carefully developed in close collaboration FIFA’s Technology Sub-Division to ensure compliance with IT policies and guidelines, with which the MA Division manages FIFA Forward, including a Grant Management System, Business Intelligence dashboards, reporting
Perform on a continuous basis data analyses and report relevant insights
Review FIFA Forward specific project applications related to IT, digital, data, analytics and reporting by the Member Associations
Assist the Director Member Associations Services with ad-hoc requests and reports

YOUR PROFILE

We work hard at FIFA.

We are dedicated, ambitious and innovative.

And we respect our values. Always.

For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.

The specific competencies we require for this position are:

Expertise in digital transformation and data management
Proficient in Project and Product Management
Service oriented with a capacity development mindset
Good knowledge of grant management in an international environment
Good written, verbal and visual communication
Well-balanced mentality between team player and self-reliant
Great ability to prioritize tasks and operate goal-oriented
High attention to detail and punctuality
Good ability to manage high pressure and stress
Good design thinking and being open mindedA master or bachelor’s degree in Economics and/or (Big)Data Analytics/ Business Intelligence
Experience in the Sports industry and/or international NGO/NPOs is an advantage
Fluent in English
Proficiency in any other FIFA language (French / Spanish) is an assetExperience in modeling (data and process mapping) and Business Intelligence
Proficient in of project/product management tools (Monday.com, JIRA/Confluence) and Microsoft Office products (Word, PowerPoint, Excel, SharePoint) Willingness to travel

Perks & Benefits

The biggest benefit of a career at FIFA is the privilege to work for the beautiful game and create something that matters.

Alongside that privilege, we also offer some extra perks and benefits:

Home office: Up to two days of home office per week if work permits and home office allowance for all.
Language courses: Offered to all staff to aid personal and professional growth.
Continuous learning: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
Pension: Flexible pension benefits with generous employer contributions.
Relocation assistance: A dedicated team will be on hand to support your relocation.
Sustainability: We support all employees using public transport.
Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.

Data and Insights Manager – Manchester City

Fan Experience Analytics and Insights is central to City Football Marketing’s global growth plan. Building fan loyalty, growth and monetisation across all territories through understanding of their behaviours and needs.

You will leverage industry leading cloud-based data platform (built in house) that allows to benefit from the current state-of-the-art technology such as machine learning, AI or big data to analyse fan behavioural data.

You must be highly analytical, personable, communicative and motivated to deliver actionable insights through data, with experience in managing projects through to completion. You will be working in a challenging and dynamic environment where your analysis will facilitate key business decisions and influence marketing strategies.

Role specific accountabilities:

Proactively work with different teams to identify data solutions we can develop to support the business, creating project plans

Independently complete analytical projects, starting from the internal client’s brief to the presentation of the learnings

Build data models to improve personalisation, engagement and monetisation across our digital portfolio: email, website, app, digital ads and social media

Support more junior roles in project development and delivery

Act as Scrum Master in Agile set-up to ensure efficient team development of data

Role specific knowledge, skills and experience:

Essential:

At least 3-5 years of experience in an analytical role deriving actionable business insights from data (more junior candidates may be considered if proven fit)
Ability to use high-level scripting language (e.g. Python, PySpark, R) on a daily basis
Consulting mindset, i.e., ability to guide business stakeholders through analytical insights to drive business value
Experience with visualisation tools (e.g. Power BI, Tableau)
Bachelor’s Degree in Math, Computer Science or STEM/numerate degree
Experience in Agile framework

Desirable:

Experience with enterprise cloud services (especially Microsoft Azure)
Certification in Agile development methodologies
Understanding of Machine Learning techniques and concepts
Experience with software engineering best practices like version control and CI/CD across environments
Master in STEM field
Passion for sports, particularly football

Data Insights and Analytics Manager – Manchester United

At Manchester United our aim is to Win the United Way – and the quality of our behind-the scenes team sets us apart from the competition. Our people are as committed to the success of the company as the players are to winning trophies. We offer a unique and exciting working environment, excellent training, with recognition and rewards for the part each individual plays. Sounding good so far?

The Purpose

The Insights and Analytics Manager will collaborate with the commercial, marketing, and operations teams across all Venue products. The role will directly support the Commercial Director, Venue and e-Commerce, and Head of Ticketing and Membership. Responsibilities will include, but may not be limited to, weekly, monthly, and ad-hoc reporting, data analysis and market research.The ideal candidate will have excellent data visualisation and storytelling skills and be enthusiastic about sharing their insights.

The Role

To analyse data and produce insights and recommendations for business objectives and decision-making.
To work with data related to General Admission (GA) Ticketing, Hospitality, Memberships, Museum & Tours, Food & Beverage (F&B), fan feedback, digital media and marketing.
To design and maintain standard reports, and create detailed analysis to evaluate the success of initiatives and help identify areas of improvement.
To build and maintain suite of business intelligence dashboards and reports out of data warehouse and CRM and oversee their implementation and adoption across Venue.
To create compelling and aesthetically pleasing data visualisations.
Extract and transform data from data warehouse, CRM and third-party data tools as needed.
To assist with Pricing Analytics and Revenue Forecasting
To assist with market research related to General Admission (GA) Ticketing, Hospitality, Memberships, Museum & Tours, Food & Beverage (F&B), fan feedback, digital media and marketing.
To gather and present data for annual recaps and performance; measure ROI.
To identify key insights from large data sets and develop presentations to communicate those analytical findings (trends, etc). powerfully.
Identify and present on industry and organisational trends.
To perform analysis to evaluate the success of initiatives and help identify future areas of improvement.
Bring new ideas and thinking to the organisation.

The Person

A degree in data science, business analytics or related and appropriate field
Previous experience working in business intelligence role or as an analyst
Understanding of or experience with professional sports teams, events or entertainment business or similar entities
Proficiency in Microsoft Excel
Proficiency in Microsoft Powerpoint
Experience in working with Tableau/Power BI and/or other data visualisation tools – Desirable
Strong initiative and willingness
Highly organised, detail-oriented
Ability to think analytically and creatively
Adaptability to environment involving several simultaneous projects – multitasking
Strong problem-solving skills. Ability to understand and solve tasks with little supervision
Experience with CRM platforms a plus

Manchester United endeavour to respond to all job applications, however, please consider that we receive a high volume of applications, and this may not always possible.

Head of Data and Insight – Newcastle United

This is an exciting time at Newcastle United and we are looking for talented individuals to help us on our journey. To help us deliver on our ambitious plans we have a fantastic opportunity for an experienced Head of Data and Insight to support our Football Data Team.

Reporting to our Sporting Director you will have significant experience in elite sport in a similar leadership role and be proficient in the use of data and analysis tools, both software and hardware.

You will be committed to build a world leading data and insight department, made up of Data Scientists, Data Analysts and Data Engineers, to support the Club in using data to underpin decision making and drive value in the transfer market.

Working closely with our Sporting Director you will develop, implement and maintain data and insight strategies and understand and interpret football data to drive key decisions whilst collaborating effectively with a broader multi-disciplinary team.

You will have strong communication and negotiation skills to enable collaborative working with 1st team football, recruitment, academy and women’s departments to ensure that data and insights are incorporated into their decision-making processes.

Previous experience of Azure and Amazon Web Services infrastructure are essential as is a master’s degree in computer science, mathematics, statistics, performance analysis or a related field (or equivalent).

With, an employee bonus scheme, free city centre parking, hybrid working (non-contractual) and a wide range of benefits this is an excellent opportunity to join our Newcastle United family.

Data and Analytics Manager – Premier League

The Premier League’s digital media channels perform a vital role in helping grow the global reach of our competition, increasing engagement among football fans while supporting our member Clubs, broadcast licensees and commercial partners.

This exciting new role in our Digital Media team will support in the creation and publication of audio-visual content across our website, mobile app and social media channels in line with the Premier League’s digital media objectives.

This support will include working closely with relevant roles across the business to ensure that digital analytics and insight are contributing towards reporting and decision-making.

The right candidate will have an excellent awareness of what the Premier League does both on and off the field, exceptional editorial judgment, meticulous attention to detail and a strong background in analytics and insight

Who we are

The role

This exciting new role will become an important addition to the Digital Marketing & Product team, which oversees all Premier League digital media products, including Fantasy Premier League, and the Premier League’s first-party database.

Key responsibilities include, but not limited to:

Maintain and develop weekly, monthly and ad-hoc operational reports to support commercial and digital objectives.
Identify and develop innovative and efficient ways of analysing acquisition and engagement data around the Premier League’s key digital channel conversions.
Lead the implementation and analysis of A/B testing and website conversion rate optimisation tools across the organisation’s digital channels and platforms.
Cleanse, streamline and organise business intelligence and data analytics solutions.
Use analysis and insight to develop the organisation’s social reach and impact for existing and new audiences.
Support the growth of the Premier League’s first-party data through the management of data acquisition opportunities
Support the Commercial team in the identification of key target groups and personalisation opportunities.
Champion the use and value of data-informed insights throughout the business.
Deliver insights and reporting to support commercial partnerships, including post-campaign reporting and valuation of digital media assets.
You may also be required to carry out any other duties which are within the scope and purpose of the job.

Requirements for the role

Data analysis experience using Business Intelligence software such as Tableau, QlikView or Microsoft Power BI.
Experience using CRM platforms.
Experience creating custom reports and dashboards using Power BI tools and equivalents.
Understanding of database technologies including relational and non-relational databases and associated query languages (with proven SQL or SAQL skills).
A background in modelling, segmentation and statistical analysis, including the delivery of actionable insights.
Ability and confidence to tell compelling stories using data and draw conclusions and actionable insight.
High attention to detail.
Proactive in identifying initiatives and innovations that can help solve business problems and not afraid to taking on risk or challenges.
Flexible and adaptable to change in a dynamic working environment.
Strong organisational skills with the ability to schedule and prioritise multiple work streams effectively.
Analytical background with experience of managing data sets (structured and unstructured) and strong numerical skills.
A motivated, proactive and ambitious individual with exceptional communication skills.
Collaborative and open-minded team player with the confidence to deal with senior internal and external figures.
Excellent and adaptable writing ability.
Meticulous attention to detail.
Ability to demonstrate creative vision and identify innovative solutions.

If you have a disability and require the advert in an alternative format or adjustments at interview stage, please contact people@premierleague.com

Head of Customer Data & CRM – The Jockey Club

We have a fantastic opportunity for a Head of Customer Data & CRM to join our Digital team leading the customer data and CRM program across the group.

About The Jockey Club

The Jockey Club stages thrilling sporting occasions and live events nationwide including The Grand National, The Cheltenham Festival & The Derby. Owning & operating 15 course’s, millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment on raceday’s and beyond.

As the largest commercial group in British racing, we are guided by our mission to act for the long term good of the sport. Every penny we make goes back into racing to promote excellence within Britain’s second biggest spectator sport. Our people are what makes this possible

At The Jockey Club people are at the heart of what we do and drive our success. We are inclusive and actively seek to attract people with unique backgrounds and perspectives. Diverse, collaborative teams are pivotal to our success and support the potential and growth of all our people.

The Head of Customer Data & CRM will: –

·Deliver and refine the strategic framework to significantly grow our customer and fan database, working closely with key internal stakeholders across the group.

·Develop a data enrichment programme focused on first party data that adopts a test and learn approach. Continuously enhance the data collection points and understanding of our customers that unlocks commercial opportunities and delivers a ROI.

· Work in a matrix structure with the Racecourse Operational and Commercial teams to shape and deliver data capture methodologies and drive commercial opportunities.

· Drive improvements in the customer journey and operational effectiveness using Customer Data

· Continuous improvement of the customer data strategy and operating model in collaboration with senior stakeholders.

· Become an expert in our new Single Customer View data platform and the surrounding technology and any subsequent solution investments.

· Work closely with our DPO to define policies and standards to ensure compliance with company and regulatory best practice whilst balancing the commercial requirements of the business.

· Define and deliver a long-term CRM strategy, that includes delivery of real time personalisation, management of a loyalty and rewards programme and delivery of a multi-channel contact strategy that achieves high rates of customer engagement, generates revenue and loyalty.

·Lead the Customer lifecycle strategy, driving performance across acquisition, retention, win back, reactivation and monetisation.

·Adopt a robust test and learn approach to CRM, to increase retention, reduce churn and increase activations, ensuring that all learnings are captured and applied to future campaigns

·Manage and coach an in-house CRM team, driving relentlessly high standards and excellence.

About you

·Have in depth knowledge of methodologies to be able to acquire fist party customer data, measurement and testing frameworks to assess commercial value of customer data acquisition

·Substantial knowledge in CRM segmentation, campaign management and Personalisation

·In-depth knowledge of Data and CRM technology, processes, and analytical tools.

·Detailed understanding to be able to define and roll out a customer lifecycle strategy.

·In-depth knowledge of GDPR and PECR regulations

·Knowledge of setting up and running a customer loyalty and rewards program

·Experienced in managing and mentoring high-performance CRM team.

·Forward thinking, innovative and agile. Comfortable taking on a high level of responsibilities and driving continuous improvement.

·Strong communication skills along with a customer-oriented mindset and ability to build rapport and good working relationships across departments and different stakeholders.

What we offer in return

¨ All colleagues can go along to any of our race day or music events free of charge – along with 3 friends or family with our TeamPass Ticket scheme.

¨ An award-winning pension scheme provider with a generous employer contribution

¨ A healthcare cash back plan enabling you to claim money back on health & wellbeing services.

¨ 25 days annual leave

¨ Access to a suite of Learning & Development training resources from renowned providers

¨ A whole host of other benefits including free eyecare vouchers, a ride to work cycle scheme & discounts across varying retailers & services.

If you think you have everything we’re looking for and more, then we’d love to hear from you. Don’t hang around, our closing date for this vacancy is 13th February but we reserve the right to bring this forward if we have many applications.