Head Of Data And Insight – Surrey CCC
Surrey CCC

About the job

Salary and Benefits

Up to £60,000 per annum dependant on experience

5% Club Bonus Scheme

23 days holiday increasing to 28 days based on length of service

Non-Contributory Pension scheme / Private Health Care

Membership for domestic games, Tickets for International Games and loads more

The Position

As Head of the Data & Insight, your responsibility is to inspire the strategies that drive sales and experience for the major revenue streams of the Club. These include: Vitality Blast Tickets, International Test Match and One-Day International Tickets, Membership, Merchandise, Retail, Hospitality, Sponsorship and Conferences and Events (C&E).

The Data & Insight function ensures that our understanding of the commercial activity, behaviours and needs of the customers are analysed and shared to inform decision making throughout the business.

This an exciting opportunity to lead a newly formed team, setting the direction for the use of analysis and data to create insight across the organisation and assist with decision making.

What you’ll do

• Work collaboratively with senior stakeholders to define objectives, strategies, and tactics to help deliver company goals across commercial, communication and operational departments.
• Plan and deliver a comprehensive data programme aimed to educate and inspire the organisation whilst ensuring best practices are adhered to.
• Develop data infrastructure to improve visibility with data being cleansed and easily accessible.
• Analyse customer behaviours to develop recommendations, levers & tactics that put our customers at the heart of our decision making and strategy.
• Work closely with the marketing department to deliver campaign tracking, segmentation, focus groups and customer acquisition.
• Supporting acquisition and retention of club sponsors through the provision of bespoke data analysis of customer data.
• Be a member of the technology communication group to oversee the Club’s technology infrastructure and ensure best practices are being adhered to.
• Oversee day-to-day data requests and help departments better understand their data.
• Work closely with heads of department to deliver bespoke reporting tools that help achieve their overall objectives.
• Produce pricing models and recommendations for ticketing, membership, merchandise and hospitality products.
• Manage the Salesforce App whilst setting out a long-term plan to fully utilise the platforms across the organisation.
• Develop customer experience insight using a variety of tools aimed to better understand our customers and measure the experience we deliver.
• Keep track of new technology, trends, best practise at other venue’s helping identify new commercial opportunities and ways of improving the customer experience at The Kia Oval.
• Maintain a healthy relationship with Two Circles to fully utilise their expertise and resources.

The Person

The successful candidate will have the following experience / skills / qualities:

Essential:

• Excellent communication skills, and able to develop strong relationships with key stakeholders
• The ability to multi-task and work in fast-paced environments
• Excellent time management, organisational skills and attention to detail
• Passion for numbers and identifying trends and stories through data
• Proficient in MS Office
• Brilliant presentation skills
• Experience with data visualisation tools
• Awareness of Data Protection, Privacy and Governance principles, e.g. GDPR
• Familiarity with Salesforce or other CRM systems

To Apply

Please e-mail your curriculum vitae along with a cover letter outlining why you are suitable for this role and stating current salary to jobs@surreycricket.com

Closing date for applications is 5pm on Thursday 21st April 2022.

Surrey County Cricket Club will ensure that all existing and potential employees receive equal consideration and is committed to the elimination of unlawful or unfair discrimination on the grounds of gender, race, disability, colour, ethnic and national origin, nationality, sexuality, marital status, responsibility for dependants, religion, trade union activity and age.

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