Senior CRM Analyst – DAZN

Do you want to be part of our exciting journey taking DAZN to the next level? In Germany, we hold the rights to some of the biggest competitions like the Bundesliga, UEFA Womens Champions League, US Sports (NBA, NFL), Darts and more – changing the way fans consume the sports they love.

We are seeking an experienced data-orientated CRM Manager to join a highly commercial and performance-guided Consumer Business CRM team in DACH. You will be working with a team of experts managing customer communication and campaigns along the customer lifecycle to boost customer engagement with our product & content and ensure we maximize our customers’ tenure, save them from leaving and win them back if they did leave. If you are passionate about execution and getting better with every campaign, this is your role.

Apart from working with the Consumer Business CRM team for DACH, you will also be working closely with other functions related to the role in-market, e.g., CRM Subscription, Content, Creative and Customer Service as well as the Global CRM Team, Customer Analytics & Research and the Global Product team.

This role will be based in Munich.

Benefits include access to DAZN, 30 days’ annual leave, annual performance-related bonus, pension contributions up to 3%, Ticket Plus flexible voucher card, a family friendly community, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for mobile working and access to our internal speaker series and events.

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

Here’s what you’ll be doing:-

  • Responsible for forecasting DAZN Customer Retention KPIs, such as churn and returning customers
  • Evaluate weekly performance up to yearly Budget planning, create custom-made analysis, and derive key insights supporting our assumptions for a commercial success
  • Responsible for Customer Campaign analysis and Customer behaviour analysis to drive and optimize high value customer action
  • Breakdown Retention KPIs to weekly views and re-phasing or reforecasting
  • Answer complex business questions with usage of SQL and visualization software
  • Close collaboration with Finance, Trading, Commercial Partnerships, Marketing and Data Analytics Teams to create and optimize commercial plans

You’ll be set up for success if you have:

  • university degree in economics with an analytical focus (e.g. statistics, VWL/BWL, business informatics, business mathematics)
  • Several years of experience in a similar function as well as extensive experience in forecasting or data analytics
  • Detailed experience with Excel as well as SQL and Tableau, Looker or similar Analytic software
  • You’re a proactive person who finds it easy to understand analysis as well as to prepare hypotheses, methodology, coding & visualization, and to present these insights
  • Strong communication skills are beneficial, you also have the ability to deliver complex messages in succinct way
  • Part of your strengths is being able to think commercially & analytically as well as create and present powerful presentations
  • You’ve a strong interest in the streaming service industry as well as high enthusiasm for sport content

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So if you want to push boundaries and make an impact, DAZN is the place to be.

As part of our team you’ll have the opportunity to make your mark and the power to make change happen. We’re doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We’re using world-class technology to transform sports and revolutionise the industry and we’re not going to stop.

If you’re ambitious, inventive, brave and supportive, then you’re the kind of person who’s going to enjoy life at DAZN.

We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity and where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. We are supported by our talented Employee Resource Group communities: proud@DAZN, women@DAZN, disability@DAZN and ParentZONE.

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

Tender for Market Research – Special Olympics 2023

The LOC of the Special Olympics World Games Berlin 2023 is looking for a competent service provider who is able to conduct market research with the framework parameters listed below. Further recommendations can be submitted optionally. A total of three modules are to be offered. Partial bids for individual modules are not welcome. For further information, please refer to the tender documents.

Media Rights Opportunity – Equestrian, Germany – CHIO Aachen 2023

iSportConnect, in association with Content Arena, presents a media rights opportunity for the very best of Equestrian.

Tennis has Wimbledon and the equestrian sport has Aachen. At the traditional showgrounds, the top equestrian athletes in the world meet up from June 23rd – July 2nd to contest against each other in the five disciplines of jumping, dressage, eventing, four-in-hand driving and vaulting.

Attendances every year top 350,000, which creates an excellent atmosphere, going beyond sport, all captured by world-class production – which really makes it an interesting portfolio addition for broadcasters around the world.

Live rights, in addition to fully produced highlights programs as well as news access, are available on Content Arena Marketplace.

More info:

Tender for logistics services provider – Special Olympics World Games Berlin

Appointment of a permanent project manager and contact person with experience in the organization and planning of the logistics of comparable major events. Warehouse relocation and warehouse management. Provision of a central warehouse for the interim storage of a wide variety of materials. For more information, please refer to the tender documents. Lot 1 Services of a logistics company for the Special Olympics World Games Berlin 2023; Lot 2 Central Warehouse “Post Games Time/Resolution (OPTIONAL); Lot 3 Material Handling Equipment (OPTIONAL);

Tender for information on Fan Zone Infrastructure Services, UEFA EURO 2024

From 14 June to 14 July 2024 the final tournament of the UEFA European Football Championship in 2024 (“UEFA EURO 2024TM”) is due to be staged in Germany. In 10 German host cities fifty-one (51) matches will be played.

Each host city will set up and operate fan entertainment areas (“Fan Zones”), in one or multiple venues (football village, public viewing and fan villages).

EURO 2024 GmbH, a joint venture established by UEFA Events SA and DFB EURO GmbH acting as the local organising structure for the UEFA EURO 2024TM, having its registered office in Otto- Fleck-Schneise 6, 60528 Frankfurt a.M., Germany, wishes to select one or several company(ies) for the provision and operation of technical infrastructure for the Fan Zones for UEFA EURO 2024TM (the “Fan Zone Infrastructure Services”).

The selected company(ies) will be responsible for provision and operation of technical infrastructure in the Fan Zones, including but not limited to the following key elements:

  • LED screens and audio-visual equipment and services;
  • Sound and lighting equipment and services; and
  • Structures for screens, sound equipment etc.For such purposes, EURO 2024 GmbH intends to organise a tendering process (“Tender”) and the interested candidate(s) is/are invited to participate.EURO 2024 GmbH has defined three clusters for the provision of the Fan Zone Infrastructure Services:
  • Cluster 1: LED screens and audio-visual equipment and services;
  • Cluster 2: Sound and lighting equipment and services; and
  • Cluster 3: Structures for screens, sound equipment etc.It is possible to submit offer(s) for one or multiple clusters per host city. The Fan Zone Infrastructure Services for each selected cluster must be provided for all UEFA EURO 2024TM Fan Zone venues in the respective host city.However, candidate(s) are free to submit offers for multiple clusters in multiple cities (to be defined during the RFP), but this is not an obligation. Therefore, an offer could potentially span from one cluster in one host city to all clusters in all host cities.EURO 2024 GmbH reserves the right to add the installation of signage/branding at the corresponding (screen) structures in the RFP (as defined below).

Provision of temporary sound systems for UEFA Euro 2024

From 14 June to 14 July 2024 the final tournament of the UEFA European Football Championship in 2024 (“UEFA EURO 2024TM”) will be held in Germany. In ten (10) German host cities fifty-one (51) matches will be played.

UEFA, together with any of its subsidiaries (in particular, including EURO 2024 GmbH), wishes to select one or several company(ies) for the provision of Temporary Sound Systems and Sound System Upgrades for UEFA EURO 2024TM (“the Services), including but not limited to the following key elements:

  • Temporary Front of House positions;
  • Operation of all equipment and systems linked to this position during the matches;
  • Partial upgrade of the existing sound system in the venues; and/or
  • Full upgrade of the existing sound system in the venues.For such purposes, UEFA intends to organise a tendering process (“Tender”).2. The Selection ProcessThe process for the selection of company(ies) for the provision of the Services, as currently planned, is divided into two-phases:
    • Phase 1 – Request for Information (“RFI”): the initial, pre-Tender phase during which UEFA collects information regarding the candidate(s) based on which it evaluates eligibility of such candidate(s) to participate in Phase 2;
    • Phase 2 – The Tender: the Request for Proposals (“RFP”) which will set forth all applicable terms and conditions for the Tender and a detailed overview of the requested Serviced will be sent out to the selected candidate(s) following the RFI (and/or to any other entities invited by UEFA), during which UEFA will evaluate proposals and subsequently select and appoint a qualified company(ies) for the provision of the Services.To give each candidate(s) an overview of the timing and further proceedings, UEFA has put into place the following Tender process plan 

Head Of BU Marketing Motorsport – PUMA Group

About the job

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.


  • Working with the best in class Motorsport Partners for all on-track as well as off-track campaigns – be the leading Sports Brand to create noise around the world of racing!
  • Responsible for the in depth understanding, education and insight into the product benefits and consumer and distribution targets for each related Marketing program, as well as the effective communication of the targets and benefits to the rest of the marketing organization.
  • In partnership with the Central Marketing, BU product teams, General Management and Leadership Team, the Head of BU Marketing Motorsport is responsible for ensuring BU products are presented and featured accurately in all marketing materials.
  • Manage, coach and develop the Core Motorsport Marketing team while fostering a strong team culture integrating all marketing channel leads (Motorsport) within the Matrix organization
  • Act as campaign project leader for all category related activities and campaigns. Ensuring all relevant parties are informed and aligned across channels in the development of all related materials.
  • Support Account Marketing/Regional teams as they brief in and execute Key Account Initiatives or other Regional needs.
  • Partner management Marketing- Provide coordination and partnership with our Licensed partners on a commercial and Sports marketing level in defining the strategy for use of PUMA ambassadors.
  • Manage and develop the BU franchise products communication strategy over multiple seasons.
  • Ensure that the Central Marketing team and local/regional markers are updated regarding the competitive landscape of their respective category.
  • KPI Tracking – Responsible for the KPI tracking of BU Marketing initiatives, in collaboration with Consumer and Commercial Central Marketing.
  • Sell In- Brief the Commercial Marketing teams in the seasonal Sell-In tool creation process; responsible for defining and developing presentation tools such as videos, presentations and visual communication tools.


  • 8 plus years of experience in a Marketing role, ideally 3 years in a core strategic Marketing role
  • Direct experience working in a product creation environment, demonstrated understanding of the seasonal briefing processes
  • Advertising or agency experience a plus
  • Experience working in a matrix organization strongly preferred
  • Ability to influence without direct authority, collaborate and negotiate with internal customers
  • Strong presentation and business acumen skills required;
  • Proven skills in Excel, Powerpoint, budget management
  • Experience in working with consumer facing products, in the sports industry a plus
  • Bachelor in Business or Marketing, MBA preferred.

PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.