Creative Director – Ear to the Ground

What if you could create work at the cutting edge of culture for some of the biggest global brands in gaming, sports and esports?

This is a chance to turn world-beating insight into visually stunning campaigns seen by millions. You will be part of a growing creative department at a multi award winning, independent agency that invests in talent and believes in big ideas.

This role is suited to a strategic and socially minded creative with a real entrepreneurial spirit as the agency is looking for somebody to help further grow our creative presence in the US. This is the perfect role for a culturally connected and ambitious creative looking for an exciting new challenge.

THE AGENCY

Ear to the Ground is a global creative agency that uses sports, esports and gaming to build culturally powerful brands. Understanding the future of fandom is central to our proposition.

Our entire agency process is built on real-time listening with the new breed of fan. We do this by collaborating with our global network of over 11,000 fans. We call this Fan Intelligence®. You can learn more about Fan Intelligence® with a short film here

We pride ourselves on listening better than anyone and our purpose “To Make the World Listen” is fundamental in everything we do.

2021 was our fifth consecutive year of growth, we have long term partnerships with the likes of PlayStation, Sony Electronics, New Balance, and Coca-Cola.

OUR CULTURE… 

Ear to the Ground is a place where people grow, develop and thrive. 

We are proudly independent, not part of a larger conglomerate. At our core, we understand the importance of culture in enabling you to do your best work. Progress is possible for everyone that joins us. We reward ambition, invest in talent, and encourage you to forge your own path.

Our commitment to listening is felt by our own people too; this is an agency where every voice is heard. Supportive, collaborative, social, and inspiring.

THE ROLE…

Job Title: Creative Director

Hub: Creative

Location: Manchester

Responsible for: Art Director

Job Purpose

The Creative Director will bring a mix of marketing expertise and inspirational creativity to take Ear to the Ground’s Creative output to the next level. 

Main Responsibilities and Activities

  • Work closely with Creative Strategists and our Fan Intelligence department to conduct internal and external creative workshops to collaboratively develop insight driven creative campaigns 
  • Bring to life ambitious creative ideas, translating them into compelling print materials, digital experiences and content experiences for visually sophisticated audiences
  • Present, or oversee presentation of final concepts, inspiring our clients to purchase 
  • Be an agency expert in creative market trends, visual communication, and the competitive landscape to inspire everyone in the agency to produce great work
  • Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of creative campaign messaging and deliverables.
  • Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
  • Build a world class team of internal and external creative resources to ensure that our creative is brilliantly executed 

Skills & Experience

Must have:

  • 10 years of related experience with 7+ years of creative direction in agency or corporate setting
  • A passion for youth culture, specifically in gaming, esports, sport and music. Across the mainstream, next gen and counter-culture. 
  • Would be beneficial to have knowledge of gaming and esports
  • Several years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production
  • Understanding and past experience creating integrated campaigns across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
  • Proven experience with concept development led by strategic insight
  • Highly skilled with leading a team of creative talent
  • Strong creative vision with an understanding of business objectives
  • Inspirational knowledge of creative marketing

Hours: 
5 days per week with some flexibility required to meet needs of business

Consumer Marketing Campaign Manager – Manchester United

At Manchester United we aim to be the best on and off the pitch – and the quality of our behind-the scenes team sets us apart from the competition.Our people are as committed to the success of the company as the players are to winning trophies. We offer a unique and exciting working environment, excellent training, with recognition and rewards for the part each individual plays. Sounding good so far?

The Purpose

Manchester United Football Club (MUFC) is one of the most successful and popular sports clubs in the world. Manchester United is more than a football club, it’s a global community. And the club’s fan digital products and experiences make up our global home – bringing every goal, every behind-the-scenes exclusive and every fan together.Manchester United is committed to delivering the world’s best end-to-end experience in sports and entertainment to fans across the globe regardless of location or touchpoint. As Consumer Marketing Campaign Manager, you will have the fan at the heart of everything you do. You will play a pivotal role in driving awareness and consideration of our fan products and experiences, bringing fans closer to the action than ever before. You will have experience in transforming digital through storytelling based on an in-depth understanding of our fans and audiences.

The Role

Working closely with the Senior Consumer Marketing Manager, you will be responsible for developing and delivering marketing campaigns and initiatives across our fan products and experiences, including the Manchester United App, MUTV, manutd.com, membership, ticketing and hospitality, ecommerce and much more.You will lead creative execution, channel planning, delivery and evaluation of our marketing campaigns and activity, working with and influencing other teams including CRM, content, social, editorial and product owners.Working as part of an internal agency, you will also collaborate with colleagues across the club, building strong relationships with data & analytics, commercial partnerships, ecommerce, product and technology.

Key ResponsibilitiesAudience development and insights

  • Identify and understand key fan insights, advocating an audience first approach and delivering full funnel marketing campaigns and initiatives to deliver our world class products and experiences directly to our fans, globally and locally.

High performance and effective campaign management

  • Develop, tailor and execute global and local marketing campaigns to create demand generation and conversation across fan products and experience. 
  • Design and project manage effective, multi-channel campaigns using the full marketing mix.
  • Work closely with product and trading teams to develop always-on marketing communications globally and locally to support seasonal targets.
  • Working closely with the Senior Marketing Consumer Manager, creative and content teams (internally or externally), you will create and deliver strong narratives and stories to drive engagement in the club’s consumer products and experiences.
  • Lead on messaging across the marketing channel mix, working closely with CRM, content, editorial, social and other teams to deliver consistency across the full consumer journey and funnel. 
  • Lead on imagery style and capture based on fan positioning and product messaging across all marketing and content assets. 
  • Day-to-day, lead on content marketing to amplify editorial and social stories driving fan engagement across our owned and operated platforms to drive engagement and growth outcomes.
  • Elevate and inspire the output of our internal and external partners (creative agency and production partners) to ensure campaigns meet a high-level of creativity and innovation.
  • Manage the development and production of campaign assets including digital, print and in-stadium activations and experiences.
  • Work with product and content teams to manage and optimise marketing app and web pages and messages across all owned and operated digital platforms, adhering to best practice and SEO to ensure club products are discoverable.

Measurement and evaluation

  • You will ensure that all marketing campaigns and initiatives are insight-led and data driven, taking on findings from previous campaigns to constantly improve and responsible for the research and evaluation.
  • Measure and monitor return on investment, creating recommendations for leadership and sharing lessons learnt with other teams and colleagues.
  • Lead on real-time campaign reporting and analysis to aid real-time decision making with leadership and senior managers.
  • Conduct digital product reviews on a regular basis to look at search terms, traffic sources, seasonality of search trends, page engagement and SEO.

The Person:

  • Strong understanding of marketing and communications principles, coupled with a commercial drive and the ability to create and deliver high-value marketing activities that deliver return on investment.
  • Strategic and creative thinking with the ability to use market data and customer insight to develop plans.
  • An ability to run multiple campaigns and projects at once and to handle the creative process end to end.
  • Strong stakeholder management skills and a consistent track record on collaboration and influence upwards and across a campaign team, showing the ability to delegate, empower and develop.
  • An ability to track/monitor metrics across channels to determine effectiveness and make strategic recommendations.
  • Strong copywriting and editing skills, especially across digital and social.
  • Strong presentation skills and able to present to senior management.
  • Your own ideas about what makes a great marketing campaign
  • Good business sense
  • Experience in copywriting for digital and social platforms.
  • Ability to work under pressure and to tight timescales.

If you would like to join the team and be part of our mission, to win the United way, please submit your application by Thursday 6th October 2022 Manchester United endeavour to respond to all job applications, however, please consider that we receive a high volume of applications, and this may not always possible. Due to this post being in regulated activity, the potential employee may be required to undertake a Disclosure and Barring Service check at the appropriate level.Manchester United FC & Group is an Equal Opportunities Employer and recognises the importance of safeguarding children and adults at risk in our workplace.Manchester United FC & Group positively welcomes and seeks to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment. We encourage applications from all candidates regardless of age, race, gender, gender identity, gender expression, religion, sexual orientation, disability, or nationality.If you require any reasonable adjustments to support your application and perform at your best, please do not hesitate to contact us to make a request; we are here to help.It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.

Marketing Manager – Quidich

At Quidich, marketing is about understanding people – and building awareness about our services. We’re

looking for an experienced and versatile marketing manager who is hungry to do this and more. Our

ideal candidate has experience developing and executing content/ digital marketing campaigns while

managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well

as long-term strategy, thriving with tight deadlines and changing needs.

Responsibilities

● Designing marketing strategies and supervising the creation of promotional messages.

● Developing and deploying successful marketing campaigns and owning their implementation

from ideation to execution.

● Optimizing content for publication across various organic and paid marketing channels.

● Planning and managing content creation, content curation, copywriting, social media channels,

paid social media campaigns, email marketing campaigns and marketing events.

● Managing all social media channels on a daily basis such as LinkedIn, Facebook, Twitter and

Instagram, adapting content to suit different channels.

● Producing valuable and engaging content for our website and publishing blogs that attract and

convert our target groups optimized according to search engines (SEO).

● Maintaining and reporting on a Marketing Performance Dashboard that consists of social media

insights and website traffic data (using Google Analytics).

● Building strategic relationships and partnering with key industry players, agencies and vendors.

● Managing the marketing team, including budgets and targets allocated at the start of the year.

● Playing the role of a growth hacker and identifying, developing & optimizing growth channels to

drive conversion and revenue growth.

● Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to

help shape future marketing strategies.

Qualifications, Skills, and Competencies

● Proven experience in identifying target audiences and in creatively devising and leading across

channels marketing campaigns that engage, educate and motivate.

● Exceptional knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,

WebTrends).

● Up-to-date with the latest trends and best practices in online marketing and measurement.

● Graduate/post graduate in Marketing, Communications, Public relations, Business Management.

● Minimum experience of 4 to 5 years, B2B Marketing experience Preferred.

● Be passionate about sports

Additional Qualifications, Skills, and Competencies

● Experience in managing a team.

● A sense of aesthetics and a love for great copy and witty communication.

Reporting To: CEO

  • Joining Date: Immediate

Commercial Manager, Race Promotion – Formula 1

About The Role

Race Promotion is a key pillar of Formula 1’s business, contracting and delivering the live platform where fans can experience the thrill and entertainment of the sport. The Race Promotion Team works with Promoters of existing races as well as negotiating the inclusion of new races on the Championship calendar, in line with Formula 1’s strategic commercial objectives. 

As part of your role, you will be responsible for support in developing new business alongside race promoters and further 3rd parties to enhance F1 revenue streams within the Race Promotions department.

Formula 1 has longstanding commercial relationships with a diverse range of Promoters, your role will include building on these on and off-track partnerships, as well as ideating and creating additional assets, with a goal of increasing commercial opportunity and exposure.

Responsibilities

  • Supporting the Head of Race Promotion in executing on Formula 1’s business strategy of growing the future race calendar to up to 25 races, which will include the research, evaluation, prospecting, and negotiation of potential new race locations.
  • Operating across departments to create the greatest opportunity for the business in new race locations.
  • Working closely with race relationship managers to understand all revenue opportunities that present themselves in and around races.
  • Collaborating with Race Promoters on their commercial strategy, ensuring maximum ROI of the event to all stakeholders.
  • The ideation and creation of new year-round event assets that can be rolled out on and off track with a key driver for the race promotion business in creating revenue opportunities in local market via experiences and physical activation.
  • Working with 3rd parties, agencies and promoters in development of scalable projects that can engage cross department F1 business including digital, partnerships & marketing.

About You

  • Able to see a commercial proposal through from concept to delivery.
  • Proven experience in international live events and within the sports industry.
  • Strong understanding of event rights monetisation and how rights and assets can be leveraged for mutual benefit within a partnership.
  • Understanding of the importance of relationships and event benefits to a host city.
  • Ability to adapt quickly to change and operate effectively in diverse cultural environments, creative problem solver.
  • Commercially savvy operator who can see the big picture and the connection to day-to-day tasks and projects. 
  • Focused and driven individual, who proactively takes on initiatives and drives projects from end to finish.
  • Willing to frequently travel internationally.
  • Excellent communication & interpersonal skills.
  • A thorough, detail driven, collaborative and thoughtful team player.

Head of Gaming & esports – McLaren Racing

The challenge This role is a critical position driving the esports and gaming agenda alongside the Director, Licensing, ecommerce, esports and gaming within McLaren Racing. You will be a leader driving the day to day delivery and strategic direction of the McLaren Shadow sub brand through its esports and gaming platforms.Your team This role will report into the Director, Licensing, ecommerce esports and gaming within McLaren Racing and be located within our global headquarters in Woking, UK. While we operate a hybrid work environment, there is an expectation that this individual is in the office weekly.This individual will manage a team of four (4) with ability to scale team according to business requirements in the future. This department is seen as a high growth area for both brand and revenue return within McLaren Racing and as such has a high level of visibility across the business.Your day-to-day Project development and ManagementEsports:

  • Lead strategic third-party relationships managing and activating against McLaren Racings’ esports platforms which include; F1 esports and the Logitech McLaren G Challenge
  • Establish business case and rationale to explore and gain buy-in for new competitive series with support of Director
  • Ensure business is maximizing brand and revenue impact of esports platforms driving synergies and visibility within broader real-life Racing platforms

Gaming:

  • Drive content cadence and strategy for McLaren Shadow channels to evolve business into a gaming and lifestyle brand 
  • Manage third party relationships and activities to deliver on department vision
  • Develop and deliver day to day plans of action and cascade responsibilities across team to support in department objective
  • Drive publisher commercial conversations where necessary

Revenue management and generation:

  • Work closely with Partnerships and Partnership Development to commercialize platforms being built across department 
  • Drive new format development and sales to deliver new revenue strands to business
  • Manage existing partners to ensure high level of partner satisfaction and high percentage of renewal mirrors that of F1 team

Strategic Thinking and Planning: 

  • Support the Director of Licensing, ecommerce, esports and Gaming in developing new ideas and ways to further evolve McLaren Shadow into a brand synonymous with gaming culture leveraging the broader gaming and hard core SIM racing audiences 
  • Ownership of P&L to deliver program 
  • Manage high performing team to deliver all aspects of esports and gaming functions
  • Drive education and awareness of activities across business alongside Director

Desired Skills and Experience

Your story To Join Our Race For Performance, You’ll Need

  • Passionate for SIM racing and/ or gaming / esports with experience working in space 
  • Highly organized project manager – keeping the big picture in mind whilst understanding the appropriate level of detail 
  • Proven experience of managing budgets and programs end to end 
  • Experience managing multiple stakeholders to deliver a common goal 
  • Excellent communication skills and ability to being multiple stakeholders along a journey 
  • Strategic thinker with big ideas and ability to break them down into actionable next steps plans 
  • Commercially astute; committed to understanding and supporting the commercial imperatives of McLaren and its Partners 
  • Creative thinker 
  • Collaborative and likes working within a team 
  • Self-motivated 
  • Passionate gamer / SIM racer 

What can McLaren offer? We strive to provide a fun, innovative, collaborative and open culture where everyone’s input is welcome, and everyone feels part of our achievements. We work hard to create a culture of continuous improvement and support this with a proactive approach to management and personal development.McLaren Racing is based at the iconic McLaren Technology Centre on the edge of Woking. Our large campus includes a gym, swimming pool, restaurant and indoor and outdoor break-out areas, as well as direct access to park land. MTC is connected to Woking mainline station via regular shuttle buses, from which London Waterloo is a 32min train ride.We encourage hybrid working patterns to give you options to balance your home life and hobbies with your work, and offer a comprehensive package of benefits including private healthcare, car schemes, life insurance and generous pension contributions.

Marketing Manager – Ear to the Ground

What could you achieve at an agency with a genuinely game-changing offering that is creating demand from all major brands in sport, esports and gaming?

You could join a fast-growing team that is responsible for building and maintaining Ear to the Ground’s award-winning reputation within the international marketplace.

Help us continue our recent momentum by leading the charge on our pillar marketing activities to drive conversations and create opportunities with world class brands who want to lead culture. This is a unique chance for an experienced manager to take their next step in their career and be part of a growing independent agency.

THE AGENCY

Ear to the Ground is a global creative agency that uses sports, esports and gaming to build culturally powerful brands. Understanding the future of fandom is central to our proposition. Our entire agency process is built on real-time listening with the new breed of fan. We do this by collaborating with our global network of over 11,000 fans. We call this Fan Intelligence®. You can learn more about Fan Intelligence® with a short film here

We pride ourselves on listening better than anyone and our purpose “To Make the World Listen” is fundamental in everything we do. 2021 was our fifth consecutive year of growth, we have long term partnerships with the likes of PlayStation, Sony Electronics, New Balance, and Coca-Cola.

OUR CULTURE…

Ear to the Ground is a place where people grow, develop and thrive.

We are proudly independent, not part of a larger conglomerate. At our core, we understand the importance of culture in enabling you to do your best work. Progress is possible for everyone that joins us. We reward ambition, invest in talent, and encourage you to forge your own path. Our commitment to listening is felt by our own people too; this is an agency where every voice is heard. Supportive, collaborative, social, and inspiring.

You will benefit from our ‘Work From Anywhere’ policy and we encourage applications from candidates anywhere in the UK. Our HQ is in Manchester, which you should expect to travel to at least once a month for meetings and events; but otherwise you have the flexibility to work wherever suits you best.

THE ROLE…

Job Title: Marketing Project Manager

Department: Marketing and New Business

Location: Manchester – Hybrid working policy – min 1 day per week in the office

Organisation Structure

Reports to: Marketing and New Business Director

JOB PURPOSE…

As Marketing Project Manager you will be central to the promotion and growth of the

agency with expert Project Management skills, and a wide knowledge of Marketing theory and practice. With a minimum of 5 years’ experience you will lead in the delivery of Ear to the Ground’s Marketing campaigns, offering end-to-end Project Management of our initiatives to ensure we are driving fame, word of mouth and commercial growth for the business. 

You will take ownership of our marketing calendar, working with internal and external

stakeholders to drive cross-functional projects which leverage our Fan Intelligence®

offering, whilst ensuring that all our outputs hit our company objectives and KPI’s

You will play brand guardian when it comes to delivering our marketing initiatives which will include promoting our award winning campaigns and elevating our Fan Intelligence® offering via live, social and digital formats. You will play a key role in supporting our New business team to create initiatives and assets to inspire new business, and you will work closely with our wider team to lead on our awards process.

Main Responsibilities and Activities…

As Marketing Project Manager you will take on the following responsibilities:

  • Work with Key stakeholders to develop a marketing calender, and own the delivery of this.
  • Deliver best in class end to end project management across a wide range of marketing projects. From optimising team operations & process to leading major campaigns & promotions with hard deadlines.
  • Develop project plans and secure budgets, ensuring projects are delivered on brief, on time & on budget with clear milestone planning.
  • Work with key stakeholders internally to gather all the tools needed for our marketing initiatives, ensuring you are planning and booking in resources efficiently.
  • Manage more junior members of the marketing team to ensure work is done efficiently, and to a high standard.
  • Play a lead role in the delivery of our Social campaigns – leading on the planning and delivery of our day to day social assets and nurturing our online community to help identify any growth opportunities.
  • Play brand guardian for all our external marketing comms ensuring all our assets align to our company proposition and objectives.
  • Work with external partners to support on the delivery of our PR, digital and web activity.
  • Work with internal stakeholders across Client Services and Creative to deliver the agency’s award process.
  • Support the New Business function of the team with the creation of specific marketing collateral and content.

Skills & Experience

We’re looking for:

  • A minimum of five years’ experience working within an agency or brand side
  • Excellent project management skills with experience of managing internal and external stakeholders to deliver success (essential).
  • Knowledge of managing comms campaigns (including social) of regional and /or global accounts, preferably B2B.
  • Excellent written, communication and presentation skills.
  • Excellent organisation skills – An ability to effectively prioritise and execute tasks in a high pressure, ever changing environment. With a structured way of working in order to deliver to deadlines.
  • Strong communication & interpersonal skills.
  • Good knowledge of functionality and marketing strategy of Twitter, LinkedIn,
  • Instagram, YouTube channel. Interest in TikTok and new emerging channels would be a plus.
  • Understanding and experience of how to pull an award entry together.
  • Strong cultural curiosity and understanding of current trends in sport, gaming and esports.

Graphics Director – Quidich

As the Graphics Director you’ll be leading the creative team (Unreal Designers) and working along with the technology team (AI/ML/Computer Vision) focused on bringing art and tech together to create innovative AR/VR experiences that improve the broadcast of live sport across the globe.

You will strive for the highest possible visual quality of all graphics and products at Quidich, while managing and building the creative team.

The ideal candidate is a self-motivated team player who can provide clear direction, understand the client requirement to build on the design requirements and push a creative vision through to completion.

In this role, you’ll add your unique creative input to cutting-edge initiatives including: augmented reality experiences, application design for mobile/web/PC and creative visualisation of all new products and services at Quidich.

This person will be responsible for contributing to the overall visual design process in the organization- from concept, to design thinking and development, to the final delivery that will be delivered across all Quidich products.

Responsibilities

● Working in collaboration with Product Design, Product Management, Engineering and Data Science to absorb knowledge, define opportunities and develop concepts and treatments to bring ideas to life.

● Establishing an artistic direction, vision, and high production standards in the creation of AR experiences across all Quidich platforms.

● Leading strategic choices about the future direction of Quidich products by designing new experiences and layouts.

● Working closely with the management team to create project pitches, and actionable production plans.

● Creating sketches, storyboards, prototypes, and/or design specs necessary to guide development of product experiences.

● Working closely with engineers to explore the foundational digital character design of Player Tracker and Drone Tracker.

● Directing brainstorming meetings and creative sessions.

● Taking responsibility for the creation of style guides and related materials for internal and external teams.

● Building a strong understanding of AR/VR and coaching others in successful execution in that space.

● Giving and collecting inputs from designers and the rest of the product team in order to keep raising the bar for visual quality.

Requirements

● 4+ years experience in a similar role or Digital Product Designer or Design Director at a creative agency or an in-house team.

● Proficient in Photoshop, Illustrator and illustration/sketching skills

● Ability to manage a small team of designers and/or production artists

● Experience with AR/VR/XR or Mobile app UI/UX

● Ability to communicate and collaborate confidently across teams

● Possess the ability to multitask, manage tasks with varying priorities and align with stakeholders

Additional Skills

● Overall good sense of project management

● Good understanding of AR/VR in sports

● Ability to multitask and solve complex problems

Reporting To: CEO

Joining Date: Immediate (Mumbai)

VP Director of International Marketing – WWE

VP / Director of International Marketing

Location: London (Approx. 15-20% travel)

Reporting into the EVP, Marketing

The VP / Director of International Marketing is responsible for setting and executing marketing strategies for WWE’s key international markets. The position works closely with the International Business team to lead strategic initiatives, support growth and revenue across all lines of business. A key priority is to build and maintain a high performing team, with exceptional interpersonal skills and ability to thrive in a fast-paced environment. Key stakeholders include International Business, Marketing, Data & Insights, Strategy, Talent & Entertainment Relations, Live Events, Media & Social & Creative. Good relationship management with external stakeholders is key as we have several broadcast partners that this role would be closely aligned with.Responsibilities

  • Co-own all marketing and communications strategies across all channels and product categories working with the key stakeholders for all revenue lines, Communications & Brand.
  • Have a proven track record building omni-campaigns and high-performing activations that drive traffic, tickets, subs, and revenue growth.
  • Develop and implement global marketing programs that support all channels including Media Rights, Live Events, Retail, Wholesale, Ecommerce, and Licensing.
  • Create and execute the marketing growth & strategy plans for UK, APAC, India and EMEA regions.
  • Align all marketing efforts to measurable KPIs that support overarching business goals.
  • Ensure cross-functional synergy with all departments including E-commerce, Live Events, Merchandising, Retail, Licensing and Communications.
  • Collaborate with the Media, Social, and Ecommerce teams to map and develop relevant product storytelling that support key launches and merchandise priorities.
  • Ideate and execute international Premium Live Events (PLE’s), brand / client events and product activations that drive traffic, exposure, and revenue.
  • Support customer research & CRM international initiatives to garner actionable insights to execute.
  • Partner with creative services to ensure timely delivery / distribution of brand assets for all international markets.
  • Foster relationships with internal / external business partners to mine opportunities for the brand and business.
  • Stay on top of industry trends and research opportunities within partnerships, media, experience, and brand storytelling.
  • Track and reconcile the international marketing budget in partnership with the finance team.
  • Oversee strategy, planning and implementation of marketing campaigns to drive all revenue-generating businesses and brand awareness internationally.
  • Manage strong relationships with key external partners e.g., BT in the UK, collaborating on marketing efforts with compelling positioning and messaging.
  • Partner with global marketing, community, and sales/partnership teams to maximize key promotional initiatives internationally.
  • Lead the development of the detailed channel plans, annual forecasts, and quarterly submissions in line with key performance metrics.
  • Execute quarterly customer planning, supporting the events calendar and the QBR review process.
  • Analyze campaign performance across channel mix optimization to meet agreed targets.
  • Work with the Creative & Partnerships teams on launches e.g., talent signings or new platforms / partnerships / products and establish a ‘go to market’ marketing process for the international team.
  • Effectively manage any retained agencies and other third-party agencies/relationships to drive optimal performance and cost effectiveness. Ensure strategies & plans are defined, targets are in place & activity is regularly reviewed.
  • Nurture strong relationships with the Content, Media & Creative teams that allows the Talent & Content to be maximized. Develop quarterly plans to reflect the Content & Event schedule, Community and brand activity and use these to grow and engage international audiences.

Knowledge, Skills, And Experience

  • 10-15+ years marketing experience ideally across multiple international territories and media platforms.
  • Excellent people skills with strong leadership qualities to build a new international marketing team.
  • A holistic marketeer with a proven track record across the entire marketing mix and through the line campaign management.
  • Experience developing innovative & creative marketing concepts / programs that resonate with consumers.
  • Ability to manage a global team of marketers that deliver market driven strategies and revenue growth.
  • Results driven with a strong analytical ability, able to demonstrate results and progress to plan.
  • Excellent verbal and written communication skills to include strong experience interacting with and presenting to senior leaders / partners, as well as the ability to successfully partner with employees across all levels and lines of business
  • Clear & knowledgeable digital strategic thinking that inspires innovative & effective work.
  • Understanding of tools and techniques used in marketing and audience development.
  • Solution-oriented, self-motivated, results-oriented.
  • Excellent budgetary skills demonstrating efficiency of spend & effectiveness.
  • Understanding of econometric and attribution modeling across the marketing funnel.
  • First class program management skills and ability to balance short term delivery targets and marketing campaign requirements with longer term development of transformational change.
  • Extremely strong communication skills, with the ability to work collaboratively with key stakeholders across a fast moving, multi-faceted organization.
  • Strong negotiating and influencing skills, demonstrated both through relationships with internal stakeholders and third-party agencies.
  • A creative and critical eye for creative assets and used to working with creative teams.
  • Ability to work under pressure and to tight timescales.
  • Wider brand and marketing experience as an experienced and well-rounded marketer.
  • Technical knowledge of data structure, attribution & analytics.
  • Leadership capability to drive high performing teams.
  • Strong communication skills and able to build relationships and influence at all levels internally and externally.
  • Excellent interpersonal and communication skills with an ability to communicate and present ideas/strategies to different audiences and a passion for finding solutions to enhance performance.
  • Excellent stakeholder management skills. A good influencer with an ability to build and maintain strong relationships at all levels.
  • Well-organized with excellent attention to detail and the ability to multitask.
  • Comfortable working in a fast-paced, dynamic environment.
  • Experience of the Sports Entertainment / Media industry is desirable but not essential.

CEO – British Wheelchair Basketball

The new CEO will be BWB’s leader, representative and one of its ambassadors, acting as the primary contact for the Board, its partners, and stakeholders. Responsible for setting the culture and pace across the organisation, they will have overall responsibility for the strategic direction and daily operations of BWB across participation and high-performance and ensure the organisation has a sound financial position from which to continue its growth.

The role of the CEO will be to stabilise this new position and turn the transformation of the last few years into ‘business as usual’, providing both guidance and headroom for the strong team beneath them and capitalise on the Commonwealth Games legacy as the team works to maximise elite performance success and enable sustained participation growth. As such, they will focus on embedding the agreed strategy and gains made over the past few years.

The successful candidate may or may not have a background in sport but either way will bring an understanding of what it means to be a high-performing organisation. They will appreciate the unique position of BWB as an organisation with an equal focus on performance and participation, understanding that the sport is reliant on its club network and membership to maximise participants.

Commercial Insights Manager – The Premier League

About the job

Application Deadline: 13 October 2022


Department: Commerical


Employment Type: Permanent – Full Time


Location: London, UK


Description


The Premier League’s Commercial team is looking for a Commercial Insights Manager to provide clear and actionable insight that supports the Premier League’s strategic goals and informs decision-making across the organisation.


The Premier League is moving into an exciting strategic phase, and decisions and processes depend on the quality of insight we can drive. The Commercial Insights Manager will play an important role in helping to shape the next stage of growth.


The right candidate will have a track record of excellent research and analytical skills and proficiency in interpreting data and producing impactful reports to educate and inspire.


The role


Working alongside the Head of Commercial Insights, the Commercial Insights Manager will help deliver a best-in-class research and insight programme covering fans, strategy, broadcast, digital, marketing, reputation, and commercial partnership campaigns.


This insight will be used to advise all areas of the organisation. From informing various fan-facing decisions, international fan engagement, broadcast rights negotiations and supporting commercial sales, to contributing to the Premier League’s position on a wide range of public policy issues, the right candidate will work across a diverse set of projects and have excellent exposure to all areas of the business.


Key Responsibilities Include

  • Manage, maintain, and help facilitate the development of the Premier League’s research and insight programme.
  • Advise on programme developments, and commission and manage the delivery of new research projects as required.
  • Develop management processes and resources that inform and educate key stakeholders by presenting relevant facts, figures and insight from all areas of the Premier League’s research programme.
  • Advise on outcomes supported by the programme, such as fan engagement strategies, enhancing relationships with the Premier League’s partners and Premier League campaign development.
  • Provide a wide range of research and insight to support the Commercial team, from working with appointed agencies to gather market intelligence to conducting bespoke studies and exploring new areas of commercial growth.
  • Work with colleagues across the Broadcast, Business Intelligence and Strategy teams to pull together holistic insights.


Requirements For The Role

  • Strong academic background with several years’ experience in a research role.
  • Confident researcher with experience in designing and executing quantitative and qualitative research elements.
  • Excellent project manager with a track record of delivering research projects independently from start to finish.
  • Brilliant collaborator, able to get the most out of a diverse set of internal and external stakeholders at all levels to deliver high-quality work.
  • Strong analytical skillset and ability to manage and systematically assess research data and identify interesting trends and patterns.
  • Excellent writing skills, with experience of communicating with senior stakeholders.
  • Microsoft Office skills (high proficiency in Excel and PowerPoint).


Nice-to-haves for the role

  • Experience in sport or a related industry.
  • Some understanding of data visualisation tools, in particular Qlik Sense.
  • Any understanding of statistical software platforms to analyse data.


Benefits


Our competitive range of benefits includes:

  • Private medical insurance
  • Permanent health insurance
  • Life insurance
  • Subsidised gym membership
  • Health screenings
  • Mental health support
  • Cycle to work scheme
  • Season ticket loan
  • Pension scheme
  • Discounts with commercial partners
  • Access to match day tickets


The Premier League is an equal opportunities employer and welcomes applications from all sections of the community. All appointments will be made based on merit.Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who are or may be at risk of harm.