Marketing Director – USA Football

December 20, 2016

Location: Indianapolis, there Indiana, discount USA

Closing Date: Janaury 8, medic 2017


Summary: USA Football is looking for a Marketing Director with a strong background developing integrated marketing campaigns and digital communications, who will drive the growth and visibility of USA Football across all audiences. The Marketing Director is responsible for managing USA Football’s brand, and our growing number of sub-brands, across all channels. The Marketing Director will also manage marketing programs that support our programs and partnerships. The ideal candidate for this position will have a broad understanding of all marketing channels and related performance metrics, with a keen focus on digital marketing (email, landing pages SEO/SEM, customer journeys). They will know how to execute a campaign to attract and engage football coaches and parents to grow our audience base.

Duties and Responsibilities:

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies and marketing strategies. Provide thought leadership and perspective for adoption where appropriate

Education: Bachelor’s degree in Marketing or a related field is required.

Work Experience:

  • 5+ years of marketing and management experience
  • Proven working experience in digital marketing and driving inbound leads and conversions
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics and digital tools (e.g. Double Click, Google Analytics, Adobe Analytics)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Understanding of the youth and high school football coaching landscape strongly preferred

How to apply: visit