Basketball

March Madness Viewing Is Highest In Decades

By Community | April 2, 2019

CBS Sports and Turner Sports’ coverage of the 2019 NCAA Division I Men’s Basketball Championship has delivered strong numbers across all platforms.

Live game coverage across TBS, CBS, TNT and truTV is averaging a 6.7 rating and a 15% share in the metered markets, tied for the third-highest rating through the Regional Finals in 26 years. The audience is up 8% over last year.

The past weekend’s Regional Finals across TBS and CBS (7.2/15%) generated the second highest-rating for the Elite Eight since 2011, with increases across all four game windows:

Sunday’s Michigan State/Duke game (10.5/21%) produced the highest metered market delivery for the game window in 14 years, up 4% vs. 2018

Sunday’s Auburn/Kentucky (+15%) and Saturday’s Virginia/Purdue (+14%) and Texas Tech/Gonzaga (+2%) telecasts all showed lifts versus last year’s same coverage

NCAA March Madness Live has set all-time records in live streams and live hours of consumption for the NCAA Tournament to date, with both seeing increases of 30% or more through the Regional Finals.

MML has also set daily records in live hours (eight times) and live streams (five times).

Official NCAA March Madness social accounts have produced a 117% increase in engagements vs. last year’s Tournament to date through Sunday (Facebook, Twitter and Instagram).

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