Manchester United Through Shirt Sponsor Aon Initiate New Marketing Campaign
October 24, 2011
Pass It On combines elements of employee engagement, community service and client partnerships to demonstrate to the world how Aon’s 60,000 colleagues in over 120 countries focus every day on empowering results for their clients and in their communities.
Three Aon regional route teams – Asia Pacific; the Americas and Europe, Middle East and Asia – will compete for points as they pass United footballs along three transcontinental routes covering approximately 180,000 kilometres, nearly four-and-a-half times the Earth’s circumference.
The footballs will travel to 63 countries and stop at 195 Aon offices, as well as other global points of interest. In Africa alone, the balls will embark on a mobile vehicle tour, moving from Cape Town to Cairo, visiting 47 Aon offices and participating in various charity and client events along the way.
All parties will converge on London in June 2012, where they will be auctioned off for charity at Aon’s 25th Anniversary Gala Celebration at Lloyd’s of London.