Manchester United Sponsor Bulova Looks to Increase South American Roots with World Cup Campaign
By Community | June 9, 2014
Bulova, a luxury watch manufacturer and Official Timekeeper of Manchester United, has revealed it will adopt an out-of-home advertising campaign centered on the 2014 FIFA World Cup in Brazil.
Targeting affluent men and women who will travel to Brazil for the World Cup, this segment of Bulova’s Latin American strategy will place media in airports that are expected to see a high volume of travelers: Brasilia, Rio de Janerio and Sao Paulo. Airport terminals and surrounding areas will display Bulova advertisements for the duration of the World Cup’s festivities this June and July. These World Cup host cities will see record numbers of spectators and tourists alike during this period.
“The FIFA World Cup is without a doubt one of the most popular and competitive advertising arenas of the year. Millions will travel to Brazil from all over the world to watch the games and celebrate in the festivities,” remarked Saul Hernandez, Bulova VP Asia Pacific, Latin America & Travel Retail, “Bulova’s relationship with the soccer world has already enriched our identity in Latin America. It’s thrilling to bring our brand to the global stage at this world class event.”
“The World Cup is the premier sporting event of the world. It’s thrilling to bring a brand whose identity is so closely tied to soccer to this international celebration; it’s an honor to be entrusted with the coordination of advertising for this global stage,” noted George L. San Jose, chairman of The San Jose Network. “The recognition that Bulova will receive through these placements will add tremendous value to its brand and further strengthen its relationship with Latin America.”