Manchester United renews regional partnership with Cho-A Pharm
February 12, 2018
Manchester United has renewed its regional partnership with South Korean pharmaceuticals firm Cho-A Pharm.
Being United’s official pharmaceuticals partner, Cho-A Pharm did a number of marketing activations like the Project A programme, which provided opportunities for United fans in the region to visit Old Trafford.
Manchester United’s group managing director Richard Arnold said: “As a professional sports club, health and wellbeing is at the forefront of everything we do. It is something we encourage not only among our elite players, but also our staff and fans.
“With 30 years of experience in the pharmaceuticals industry, Cho-A is an established pharmacy chain in South Korea, giving our fans access to its wide range of health supplements through over 1,000 outlets, further promoting the importance of a healthy, balanced lifestyle. Our partnership with Cho-A has been a success from the very beginning and everyone at the club is delighted to be able to build on this and continue our winning relationship.”
Seong-Hwan Cho, president and chief executive of Cho-A Pharm, said: “Throughout our partnership so far, Cho-A has achieved immeasurable promotional value due to various marketing activities by leveraging Manchester United’s strong global brand equity. The extended partnership connects the two brands to be tied strongly, and we look forward to building brand trust and preference continuously.
“Along with vision to globalise the business, we believe this gives another opportunity to promote the brand to over 40 million Manchester United followers in South Korea and Vietnam.”
