Manchester United Partner with Google to Create New Unique Fan Campaign

Premier League champions Manchester United and technology giant Google today announced a partnership to launch a new campaign that will offer a select group of the Reds’ international fanbase the opportunity to visit Old Trafford.

In a break though initiative entitled Front Row, United fans will have the opportunity to cheer on the team, appearing via live Google+ Hangout – the free, multi-person video call feature – on Old Trafford’s pioneering pitchside digital hoardings for the Liverpool Clash on March 16.

Throughout the match, Front Row supporters will be able to share in the magic of being at Old Trafford, joining 75,000 ticket holders and fellow Front Row participants the world over.

Manchester United’s group managing director Richard Arnold said: “This ground-breaking initiative offers a dynamic and innovative way for our fans worldwide to get even closer to the club they love. When we expanded our latest social media platforms last summer Manchester United became the fastest sports organisation to reach one million followers on Google+. Working with Google we are giving the chance for some of our 659 million followers around the globe to have a unique opportunity to be pitchside at one of the biggest games in world football.”

Head of Google+ EMEA, Cristian Cussen, added: “For Google, Front Row is an exciting experiment into what the future of supporting your team could be, and we couldn’t think of a greater partner than Manchester United to kick it off.”